SpotlightSeptember2017

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03 SPOTLIGHT ON SEPTEMBER

08 SEPTEMBER INDUSTRY EVENTS

10 SPOTLIGHT ON BUSINESS

10 STRATIGRO SMALL BUSINESS TIP FOR SEPTEMBER Getting What you Really Want, Means Doing Things that Really Scare you. 12 MESH MEDIA NETWORK Get Noticed. Get Leads. Close Sales. 16 An Open Letter to the Liberal Party of Canada 21 SPECIALTY EQUIPMENT MARKET ASSOCIATION (SEMA) Everything to Boost your Business is Here

When Jake Saunders, the co-owner of Trailway Brewing Co. in Freder- icton, New Brunswick, Canada, spoke with Spotlight on Business from his family-operated brewery on Main Street in late August, he admitted to me that he was currently out of his element. “You’d think that it’d be fairly easy to name a new beer, David,” he laughed as I could hear him walk past the new on-site canning line I’d just seen at Facebook.com/ trailwaybrewing. “We take a lot of time naming our beers. We do a lot of one-off beers and when a name sticks to those, we go with it; but this is a new core beer we’ve just brewed that we’re going to be pre- miering this winter. We’re going to be running this beer all winter long and we want to make sure that the name fits the brand and that kind ...

26 POLONEE DISTILLERY INC. Distilled Spirits. Redesigned. Reinvented.

30 2 CROWS BREWING CO. As the Crow Flies

36 TRAILWAY BREWING CO. Cheers!

44 MARTEN BREWING CO.

One of BC’s Top Tasting Rooms

52 BLACK BRIDGE BREWERY Explore our Beers

56 SPOTLIGHT ON INNOVATION

60 SPOTLIGHT ON INDUSTRY

When the puck drops at the Rath Eastlink Community Centre for a Truro Bearcats game, there could be as many as 2,500 MHL hockey fans in attendance. When big ticket bands like the Beach Boys and Kenny Rogers take to the stage, there are as many as 3,000 concert-goers coming through the gates. And when that puck drops and when ...

68 RATH EASTLINK COMMUNITY CENTRE Truro and Colchester County’s Premiere Recreation, Fitness and Events Facility

76 SPOTLIGHT ON HEALTH

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78 HOLISTIC HEALTH TIP FOR SEPTEMBER BY JANICE BUCKLER There is a Whole Other World Going on Inside Us!

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JULY 2017 • SPOTLIGHT ON BUSINESS MAGAZINE

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