nesses; events like these always are. In October 2015, the RECC hosted SportsNet’s Grand Slam of Curling Rocks Masters in partnership with the local Curling Community, the Town of Truro, and County of Colchester. It was a big success that brought in well over a million to our economy and left Truro residents and stakeholders wanting to see more events come to the Region. Simultaneously, we were seeing a lot more interest in Truro from event owners and rights holders and organizers. We recognized that we have a lot of potential in becoming a world-class event desti- nation, but the first step was to establish an event hosting strategy. Thus, the Regional Events Attraction Committee was developed. The Committee, under a partnership of the Town of Truro and Municipality of the County of Col- chester, is made up of representatives from the RECC, Downtown Truro Partnership, Nova Scotia Provincial Exhi- bition Commission, Town of Truro, County of Colchester, and like-minded community members. With a final hosting strategy developed, the Committee is in the branding phase so that our objectives and mandate can be identified by people within and outside of Truro. The entrepreneurial leaders who call Truro home and the entrepreneurs who are always scouting our town understand the RECC is one of those major economic drivers. Whether we are speaking of new families settling in Truro, or attracting visitors through tourism and events, the RECC attracts people. And where there are people, there are opportunities for businesses.” Since opening its doors in
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SEPTEMBER 2017 • SPOTLIGHT ON BUSINESS MAGAZINE
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