SCORE St. Louis January 2020

ThrowAway Your Resolutions And Set Alternative Goals for the New Year

PICKAWORD OFTHEYEARWITH MELINDA GATES. “I do believe in starting the new year with new resolve,” says Melinda Gates, co-founder of the Bill & Melinda Gates Foundation,“but instead of adopting a resolution, I choose a word of the year — a word that encapsulates my aspirations for the 12 months ahead.” Gates says that words like “spacious” or “grace” have helped her center herself and serve as a reminder about what she really wants to focus on. In 2019, Gates chose the word “shine,” stating that,“It’s a reminder for all of us to turn on the lights inside of us, lift each other up, and shine together.” With SCORE, you’re never alone!We offer workshops and seminars each month to help you develop the skills you need to succeed.Visit StLouisSCORE.eventbrite.com today! SHIFT, SHIFT, SHIFT Think about the beginning of 2010.Were you the same person then as you are today? There’s a good chance you are not, which means you’ve set different goals for yourself each year to reflect your growth.The same principle applies to business. It’s perfectly okay to shift your sales expectations and end results to better suit your current success and what you need — no matter what you did in previous years. Be flexible and make changes in your sales goals as you see fit. To start off the 2020s strong, you need to create attainable goals that improve your business. Don’t model your goals after another business that seems to be thriving; focus on what you need to achieve success! It all starts with setting the right goals to get there. With SCORE, you’re never alone!We offer workshops and seminars each month to help you develop the skills you need to succeed.Visit StLouisSCORE.eventbrite.com today!

fall on an old cliche, take a page from two of the most successful people in business.

At the start of each new year, about half of all Americans set at least one NewYear’s resolution, a promise to themselves that they will thrive in the coming year. Unfortunately, research fromYouGov Omnibus, an international market research firm, found that only 1 in 5 Americans stuck to their resolutions.The fallibility of NewYear’s resolutions is why few successful CEOs or leaders bother making them. Year’s resolutions; make goals instead!” Unfortunately, if you haven’t been making goals already, you’ve likely been setting yourself up for failure. Setting goals, achieving them, and making new ones should be a habit all year long, not just something you do on Jan. 1.The start of a new year is still a great time to reflect and strategize, but rather than Around this time of year, plenty of articles pop up with hot takes like,“Don’t set New

REFLECT ON 2019WITHTIM FERRISS. For decades, entrepreneur and best- selling author Tim Ferriss made NewYear’s resolutions every year.Then, he developed a better strategy.“I have found ‘past year reviews’ (PYR) more informed, valuable, and actionable than half-blindly looking forward with broad resolutions,” Ferriss said in a 2018 blog post. At the start of each year, Ferriss spends an hour going through his calendar from the past 12 months and making a note of every person, activity, or commitment that sparked the strongest emotions, both positive and negative. The most positive events get rescheduled immediately for the new year. Meanwhile, the negative ones get put on a “Not-To-Do List” and hung up where Ferriss can see them.

GETYOUR SALES GOALS RIGHTTHE FIRSTTIME

AND MAKE 2020 YOUR BEST YEAR YET

the number of sales you made each month for the past two years. Identify the months with the highest and lowest sales and find the average of those numbers. Use this figure as the starting point.

No matter what industry you are in, you can’t build a successful business without sales. Making a sale establishes a relationship, almost always yields a profit, and lays the foundation for future growth.When your sales fall flat and you fail to meet goals — or even set them — your business suffers negative consequences. As we head into a new

KEEP IT PERSONAL

There’s no hard-and-fast rule on setting sales

goals other than this: The goals need to fit your business. For car dealerships, for example, setting individual goals for your

decade, follow these suggestions for short- and long-term goals to guarantee your sales success. THINK LIKE GOLDILOCKS The problem with goal-setting is many people aim too low or

employees may be ideal. For physical therapy clinics and chiropractors, however, it may be best to develop company-wide goals. Regardless of your industry,

shoot too high. Instead, you need your sales goals to be just right.The key is to find a goal

you must make sure sales goals support the overall growth goal of your business and keep employees engaged and challenged.

that is challenging for your team to reach, but also attainable. Here’s one way to go about creating that Goldilocks goal: Look at

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