Campbell Wealth Management - May 2019

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Early last month, I attended a conference in Denver where the organizers brought in Jesse Itzler as the keynote speaker. Jesse is the co-founder of Marquis Jet, a company he helped build

message is that you shouldn't live with regrets, and you shouldn't do things that lead to those regrets. Another part of his message centered on “living for today” and being present in your own life. People don’t realize just how short life really is. Jesse says he thinks about how many years he has left. At age 50, he considers that the average American male lives to 78, giving him about 28 years. This thought alone may not necessarily make a big impact on you, but when you start to put it into perspective, it can change the way you think — and the way you live. What do I mean by that? Don’t think about it in terms of years. You might instead say, “I have 28 more summers or 28 more Thanksgivings with my family.” This is something Jesse especially thinks about when he visits his parents. They’re aging, and Jesse reminds himself he may only have five more Thanksgivings with them. It’s not an easy thing to think about, but it really does put life into greater perspective. After hearing him speak, I’ve thought more about how much time I have left with my family. I think more about who I am, what I do, and what I can do to get the most out of that time. And while considering what Jesse said about living to 78, it occurred to me that I don’t want to live to just 78. I told my wife, Kim, I want Continued on Page 3 ...

from scratch only to sell it to Warren Buffett’s Berkshire Hathaway five years later. Jesse is also one of the owners of Zico Coconut Water and an owner of the NBA team the Atlanta Hawks. He is married to Sara Blakely, the founder of Spanx. Jesse brought a great message to his keynote speech. He spoke on taking risks and not looking back. A lot of people worry about what other people think of them. They worry about being embarrassed by what they say or do. To this, Jesse said, “How you do anything is how you do everything.”

One of his big life rules is to “remember tomorrow.” This means whatever you do today, think about how you’re going to feel about it tomorrow. What will the consequences of today’s actions be? If I eat a second helping of dessert, will I really be happy or will I feel guilty later? What will happen if I drink that second or third glass of wine with dinner? What will happen if I decide to skip out on a meeting this afternoon? Everything you do has consequences. Some are big, and some are very small. But too often, those consequences lead to feelings of regret when you think, “I shouldn’t have done that,” but you did. Part of Jesse’s

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