feel teh difference
The Robeta Roadmap Robeta’s Journey to Redefine Adventure
KAZALO
UVOD IN PREDSTAVITEV
10 12
PREDSTAVITEV PODJETJA IN ZGODOVINA
PREDSTAVITEV VODSTVENE EKIPE IN ORGANINGRAM PODJETJA OPIS PROIZVODOV IN STORITEV
14 16 18 20 22 24 26 28 30 32 38 46 46 46 47 47 47 48 54 58 62 66 70
BUTIČNA PROIZVODNJA
IZZIV
ROBETA AIR
KAKOVOST IN KVALITETA KAJ NAS DELA DRUGAČNE?
ZAČUTITE RAZLIKO
MODELI VOZIL
ROBETA SCHUMACHER EDITION
NOVI ADONIS
PRIMEREJAVA VOZIL
DIONYSUS
ARES
HELIOS KRONOS APOLLO
DIONYSUS
ARES
HELIOS KRONOS APOLLO
TRG IN KONKURENCA
We Are Robeta
Born in 2011, not merely as a brand, but as a philosophy, Robeta wasn’t just about constructing vehicles, it was about sculpting dreams. It was about the audacious idea that a van, could be transformed into a piece of art, an emblem of what’s possible when passion meets precision.
We didn’t want to be just another voice in the chorus.
We aimed to compose the symphony.
bold challenge to the status quo Our journey at Robeta is a bold challenge to the status quo. We didn’t set out to merely construct vehicles; we aimed to create experiences, to mold emotions, and to ignite revolutions on wheels. Each Robeta campervan is a labor of love, a tangible manifestation of our deep- seated ambition and our unwavering commitment to innovation. Every curve, every material, and every design choice stands as a testament to our dedication to excellence and quality.
Our success is a result of our unwavering commitment to quality, product innovation, and customer care. WHY WE ARE DIFFERENT?
DESIGN: Where Form Meets Function We could say innovation is in our DNA. At Robeta, our goal is to present our customers with a new and improved campervan experience. Our designs pay special attention to functionality, form, comfort, and space utilization. We listen, learn, and plan meticulously. We consider a million things so that you can simply enjoy. Our concepts begin with a careful combination of ideas from our sales team, leadership, research and development team, and most importantly – you, our customers.
TECHNIQUE: Craftsmanship and Technology Before computers and automated machines, we employed the same dedication to craftsmanship. The quality and mastery in building our campervans have remained constant over the years. The difference now lies in our ability to achieve even higher levels of quality and control.
Advanced technology fosters more innovation and creates new possibilities.
QUALITY: High-Quality Components
Selecting quality suppliers and components is an integral part of our process. We carefully choose only those that will enhance the craftsmanship of our campervans. We want our customers to have the best possible experience, and choosing the right suppliers is a crucial part of that process.
PEOPLE: A Proud, Committed, and Loyal Team Over the years, we’ve built a culture where community matters. Our team is highly skilled, innovative, and detailed, characterized by unparalleled work ethics. These qualities lead to the production of our world-class Robeta Vans campervans.
Primož Kotnik Owner
eadership Excellence: Visionaries in Command, Innovators at Heart
Pioneers of Progress Steering the company towards new horizons with creativity and foresight. Innovators at Heart Fueling our commitment to excellence and leading industry advancements.
Eva Kot Director
Boštjan Paradiž Owner
Igor Pirtovšek Commercial Director Board of Directors
tnik r
To propel the Robeta brand into an era where campervan manufacturing isn’t just about mobility—it’s about a symphony of unparalleled comfort and boundless freedom. An era where journeys become experiences, roads turn into adventures, and horizons constantly expand. OUR VISION
We dream of a world where every Robeta campervan is not just a vehicle, but a passport to endless possibilities.
New Visual Identity
In 2022, we decided it was time for a rebranding of the Robeta company. With the new visual identity, the company has positioned itself among the highest category of luxury brands. WHY DID WE CHOOSE A BIRD AS OUR NEW SYMBOL? It’s difficult for us humans to imagine being truly free, but birds give us a sense of freedom when we observe them in nature. That’s why we often associate birds with freedom and travel, and their ability to fly can symbolize our own ability to navigate the world.
Another connection with birds is our endeavor to create the lightest and strongest furniture on the market, just as bird skeletons are surprisingly light and strong due to their hollow bones.
New catalogues
Business cards
Gift programme
A clothing line for customers and employees
Our awards AND achievments
They can be proud of the International Innovation Award 2023: The company was awarded for its innovation in developing new products and technologies in the motorhome category. Special recognition was given to the “Robeta Schumacher Edition” model, which combines luxury, innovation, and high quality. Recognition for Excellence in Design: The “Adonis” model on the Mercedes Benz chassis was awarded for its outstanding design, which combines aesthetics, functionality, and luxury. The motorhome received praise for its compact design and practical solutions that provide users with a premium experience. With the flattering title of “Golden Adonis,” Robeta received for the first time an award presented by the German newspaper AutoBild, confirming that it can be placed in the highest rank of quality. ISO 9001 Quality Certificate: Robeta received the ISO 9001 certificate, which confirms high quality standards in their manufacturing and management processes. The certificate assures customers that the company continuously improves its services and products and adheres to the highest quality standards. Most Innovative Company Award 2023: Robeta received this recognition for its continuous investment in research and development and for introducing the latest technologies into its products. Their approach to innovation was recognized as a key factor in their success in the global market.
Exporters of the Year
MEET THE FLEET Robeta’s Current Vehicle Lineup
Robeta Schumacher Edition the Ultimate in Motorhome Luxury
It’s not just a vehicle for journeys; it’s a symbol of luxury and innovation, echoing the grandeur of prestigious yachts. This groundbreaking model, born from a unique collab- oration with former F1 star Ralf Schumacher, sets a new standard in luxury travel. The “Robeta Schumacher Edition” emerges as the first of its kind in the luxury motorhome category. This two-year project, a fusion of Schumacher’s vision and the finest market solutions, reimagines the motorhome experience. Every detail within this vehicle is crafted to perfection, offering a level of comfort akin to that of a luxury hotel room. From its stunning appearance to its state-of-the-art equipment and furnishings, this motorhome transcends the ordinary. In its creation, we drew inspiration from the nautical world of prestigious yachts, integrating this elegance with the latest, most powerful electronics. The result is a motorhome that isn’t just about travel, but about experiencing unparalleled sophistication on the road.
Ascending to Excellence:
With an array of high-quality materials, prestigious furniture, and cutting-edge solutions, it’s equipped with exceptional accessories that elevate the travel experience. Imagine lighting that rivals an average apartment building, but with a twist. Our motorhome boasts specialized LED lighting designed to enhance mood and ambiance, a proven technology that’s earned us accolades at the local level. The audio experience in this vehicle is nothing short of extraordinary. Fitted with a revolutionary JL Audio sound system, every note and nuance is delivered with unparalleled clarity, transforming every journey into an auditory masterpiece. This isn’t just a motorhome; it’s a symphony on wheels, where every detail contributes to an elite, unforgettable travel experience.
GOLDEN ADONIS AUTOBILD GOLDENE REISEMOBIL 2023 The Adonis, a jewel in Robeta’s fleet, has not just won the coveted GOLDEN ADONIS title in the AUTOBILD GOLDENE REISEMOBIL 2023, but has also redefined excellence in the motorhome industry. This award is a testament to the unwavering dedication to quality that Robeta upholds, marking a pivotal moment in our journey of innovation. The Adonis, elegantly compact at just under 6 meters, masterfully combines space efficiency with comfort, accommodating up to four adventurers. This van is more than a vehicle; it’s a sanctuary for those who demand extraordinary experiences. Central to its exceptional nature is the Mercedes Benz Sprinter chassis, an epitome of quality and reliability. This partnership with Mercedes Benz brings forth the highest standards in vehicle engineering, offering not just a ride, but an assurance of safety, durability, and unparalleled performance.
Offroad Package For the Ultimate Terrain Conquest Elevating its capability, the Adonis now features an optional 4x4 and Offroad package, transforming it into a versatile vehicle ready to conquer diverse terrains. Whether navigating city streets or exploring untrodden paths, the Adonis promises a seamless and secure journey. The integration of the latest Mercedes Benz technology, from advanced navigation systems to comprehensive safety features, including blind spot monitors and 360-degree cameras, underscores our commitment to innovation. The Adonis is more than just a winner of awards; it’s a statement of luxury, technology, and ingenious design, as a beacon of excellence in the motorhome world
Innovative Elegance Adonis is brimming with groundbreaking features, among which the kitchen stands out with its genuine Kerrock counter and an ingeniously “hidden” sink, blending functionality with elegance. In the bathroom, we’ve introduced a novel concept with 180-degree double-leaf glass doors. This innovative design not only reimagines the utilization of bathroom space but also ingeniously integrates the left door leaf as a night partition, seamlessly separating the living and sleeping areas. Moreover, the motorhome boasts a plethora of designer elements, elevating its aesthetic appeal. A notable highlight is the electric ceramic toilet, operating on a sophisticated “macerator” system with a dedicated waste tank. This feature, commonly found in larger and more luxurious yachts, adds a touch of maritime opulence to the motorhome’s amenities.
ROBETA LINE OVERVIEW These versatile and stylish vehicles are perfect for those who love to explore the great outdoors while still enjoying all the comforts of home. Whether you’re planning a weekend getaway or a longer road trip, our caravan campers offer the perfect blend of practicality and luxury. With spacious interiors, fully equipped kitchens, and comfortable sleeping areas, you’ll have everything you need to make the most of your adventure. So why wait? Start planning your dream vacation today with one of our top-of-the-line caravan campers.
Dionysos
2 ( 135 x 187 cm)
5,41 m
2,55 m
2
AreS
2 ( 135 x 187 cm)
5,41 m
2,55 m
4
Helios
2,55 m 2,58 m
5,99 m
4
2 ( 150 x 187 cm)
SCHWERE
Kronos
2,55 m 2,58 m SCHWERE
2
2 ( 185/195 x 187 cm)
5,99 m
Apollo
2,55 m 2,58 m SCHWERE
6,36 m
4
2 ( 190/210 x 187 cm)
Dionysus Je idealno potovalno vozilo za 2 osebi, ki si želita prostornosti in udobja. Zaradi prilagodljivega ležišča v zadnjem delu vozila, ki se lahko spremeni tudi v položaj sedeža (lounge function), lahko vozilo postane pravo stanovanje na štirih kolesih. V zadnjem delu vozila lahko tako čez dan gostite tudi do 6 oseb. Popolna izbira za 2 osebi, ki si ne želita odreči udobju, ki ga nudijo večji in dražji avtodomi.
5,41 m
2,55 m
2
2 ( 135 x 187 cm)
Ares S svojo dolžino 5,41m, ( kar je le nekaj več kot osebno vozilo) 4 sedeži in premišljeno porazdelitvijo prostora, je Ares popolno vsestransko vozilo za vsakdanjo uporabo in vaša dolga raziskovalna potepanja. Na le 5,41 m ponuja dvojno posteljo z ROBETA LOUNGE funkcijo, kopalnico s tušem, polno opremljeno kuhinji in sedežno skupino za štiri.
5,41 m
2,55 m
4
2 ( 135 x 187 cm)
Helios S svojo dolžino 5,99m ni le okretno vozilo, ampak tudi zelo prostorno. Le peščica vanov, krajših od 6 m, lahko ponudi 1,78 m široko in 1,87m dolgo posteljo, ki vam omogoča udoben prostor za branje, sanjarjenje in sprostitev. Helios poleg tega ponuja tudi veliko prostora za shranjevanje, odlaganje in pospravljanje. Na podlagi individualnih želja prilagojenih dodatkov je prav res vsestransko družinsko vozilo in vaša idealna izbira.
2,55 m 2,58 m
5,99 m
4
2 ( 150 x 187 cm)
HEAVY
Kronos Model Kronos je eden izmed redkih vozil, ki meri v dolžino 5,9 m na evropskem tržišču, ki ima ležišče pozicionirano v smeri vožnje in z dvema vzdolžnima ležiščema (1.95/1.85m) v zadnjem delu ponuja popolno udobje.
S 4 sedeži je to vozilo pravi spremljevalec vaših potovanj in vsakdanjih izletov. Kronos vam zagotavlja popolno svobodo in užitek! V večini primerov je najboljše vozila za 2 osebi, lahko pa brez težav gosti tudi do 4 osebe.
2,55 m 2,58 m HEAVY
5,99 m
2
2 ( 185/195 x 187 cm)
Apollo Apollo je s svojimi 6,36m dolžine najdaljši model vozila Robeta na platformi Citroena ali Fiata. Zaradi najdaljše družinske postelje v spalnem delu, ki v dolžino meri kar 2,1m, zlahka prepriča tudi najbolj zahtevne stranke, ki posebno pozornost namenjajo spalnem udobju. Prtljažnik pod posteljo je zelo fleksibilen, možno ga je tudi razdeliti in prilagoditi vaši prtljagi ter dodatnim potrebam.
Nudi številne, uporabniku prijazne funkcije, prilagodljive kuhinjske pripomočke in praktično neomejene možnosti prilagoditev.
2,55 m 2,58 m HEAVY
6,36 m
4
2 ( 190/210 x 187 cm)
Introducing Womondo, translating to ‘World Traveler’, a name that breathes new life and represents our latest trademark in adventurous living. A new brand that encapsulates innovation, quality, and high-performance at an unparalleled value. More than just a campervan, this new addition heralds a revolutionary era for Robeta. Womondo is set to transform the concept of journeying, offering a fresh perspective on comfort and exploration. This brand debuts with three spectacular models, meticulously crafted to capti- vate both Stellantis and Mercedes chassis.
Embracing the renowned quality and practicality that Robeta is known for, these fresh entry-level models set a new standard in the industry.
While our classic Robeta models draw inspiration from Greek deities, our new creations under the Womondo umbrella are named after mythological cre- ators. Prepare to embark on an epic adventure where each vehicle embodies the spirit of an ancient mythic creator, blending the essence of imagination and innovation with the thrill of discovery and adventure.
Mercedes Benz - Sprinter Engine: 2.0 L 4 cylinder Power: 150 PS Wheelbase: 3665 mm Length: 5,93 m Bed: 150 x 195 cm
STELLANTIS CHASSIS SIREN
Inspired by Greek mythology, in which the sirens lured sailors with their enchanting voices, the Siren campervan invites you on a journey full of temptation and adventure. The interior is a symphony of modern amenities and cozy furnishings that create a space where you can relax. Whether you're enjoying the sunset on the coast or venturing into the great outdoors, the Siren is your trusted guide.
Citroen Jumper Engine: 2.2 HD Power: 165 PS Wheelbase: 4035mm Length: 5.99 m Bed: 150 x 187 cm
STELLANTIS CHASSIS SPHINX
Introducing the »Sphinx«, a motorhome that captures the essence of mystery and adventure, inspired by the legendary Sphinx of geek mythology. It was a mythical creature with the head of a man, the body of a lion and the wings of an eagle. With its symbolic allure, the sphinx invites us to solve the riddles of the road, explore the unknown and enjoy the adventure that lies ahead.
Citroen Jumper Engine: 2.2 HD Power: 165 PS Wheelbase: 4035mm Length: 6.36 m Bed: 190/210 x 187 cm
White Label Campervans The Hannes Campers Collaboration
Harmonizing Craftsmanship The Robeta and Hannes Campers Alliance In the dynamic world of campervan manufacturing, Robeta takes immense pride in our strategic alliance with Hannes Campers, a name synonymous with leadership in the German motorhome rental and sales market. This collaboration is more than a business transaction; it’s a fusion of shared values in quality, innovation, and customer satisfaction. Hannes Campers, with their commanding presence in Germany, has chosen our White Label campervans, a choice that speaks volumes about the trust and confidence they place in our craftsmanship. Each campervan we craft for Hannes Campers is not just a product but a bespoke creation, meticulously tailored to align with the sophisticated demands of the German market. This partnership extends our horizons, enhancing Robeta’s footprint in Germany and reinforcing our stature in the broader European motorhome landscape. The White Label campervans we produce for Hannes Campers are emblematic of Robeta’s unwavering commitment to excellence - a commitment that resonates in every aspect of our vehicles, from innovative design to enduring performance.
PCS (Germany & Switzerland) 28 DEALERS NORM-HANDEL (Austria & Croatia) 7 DEALERS CRUZZER (France & Belgium) 19 DEALERS CAMPER WHEELS (Spain) 5 DEALERS INDULES (Italy) 5 DEALERS CARAVAN CITY (Czech Republic) 1 DEALER CAMPERISIMO (Romania) 1 DEALER CRCR (South Korea & Scandinavia) 11 DEALERS
Global Reach Robeta’s Expanding Trade Network Robeta’s influence stretches far beyond its home base, weaving a network of trade and partnership across Europe. Our representatives, stationed in various countries, are more than just dealers; they are the vital link that brings Robeta’s exceptional craftsmanship to diverse corners of the world. These ambassadors embody the spirit of Robeta, turning every interaction into a narrative of quality, innovation, and luxury. Our reach isn’t confined to Europe alone. In a bold move to broaden our horizons, Robeta has ventured into the markets of Japan and South Korea, introducing our brand of excellence to these dynamic regions. And this is just the beginning. Plans are already underway to expand our commercial network further, reaching into the untapped potentials of Scandinavia and Saudi Arabia. This expansion is more than just a business strategy; it’s a testament to our global appeal and the universal language of quality that Robeta speaks. With each new market, we’re not just selling campervans; we’re sharing a vision, a lifestyle, and a commitment to excellence that transcends borders.
Novi trgi Evropi so v letu 2022 dodali še Japonsko, Južno Korejo. V kratkem pa bodo trgovsko mrežo razširili še na Skandinavijo in Saudsko Arabijo. Prostora za širitev trgovske mreže je znotraj Evrope in izven nje, ob rasti podjetja še veliko!
DELEŽ PRODAJ PO TRGIH
Slovenija (2%)
Španija (3%)
Švica (6%)
Belgija (2%)
Avstrija (5%)
Nemčija (53%)
Francija (17%)
Italija (10%)
rast prihodkov
Chassis Sourcing and Production Forecast 2024-2028.
Our growth strategy leverages two key chassis suppliers:
Stellantis (Citroen, Fiat, Opel) Mercedes-Benz
Key highlights: Total production increase from 350 units in 2024 to 950 units in 2028 Stellantis chassis: Steady growth from 250 to 450 units Mercedes-Benz chassis: Rapid expansion from 100 to 500 units
This diversified approach allows us to: Cater to various market segments Balance cost-effectiveness with premium offerings Ensure supply chain resilience
By 2028, we project an almost equal split between Stellantis and Mercedes-Benz chassis, positioning Robeta for strong market presence across different price points and customer preferences.
Digitalni dvojček avtodoma ROBET
V času, ko je kombi na razrezu, v lesarskem segmentu podjetja razrežejo kose pohištva, jih sestavijo ter jih pripravijo za montažo. Pohištvo v Robetinih avtodomih je iz lesa topola. V zadnjih letih pa se je razvilo tudi ultralahko Air pohištvo, proizvedeno iz recikliranih plastenk. Zaradi lahkega pohištva vozilo ob uporabi porabi manj goriva, s tem pa se zmanjšuje odstotek škodljivih emisij v okolje. Okoljski razvoj je pomembno oplemenitila operacija »Digitalni dvojček avtodoma ROBETA«, ki predstavlja pomemben korak digitalne transformacije na področju 6 temeljnih smernic. S tem predstavljajo nov digitalni poslovni model, v katerem se bodo ustvarila digitalna delovna mesta ter se povečale digitalne kompetence zaposlenih, kar bo privedlo do sistemizacije novih delovnih mest ter dvignilo nivo digitalne kulture v podjetju, kar je vodstvo podjetja sprejelo v poenoteni viziji.
CAD modelI V tem letu smo uspeli narisati vse različice Robeta avtodomov in povezati 3D modele s CNC rezkarjem. Ker nam vmesnik Swood omogoča, da imamo v različnih modelih (assembley-jih) enake reference posameznih kosov in ker lahko naredimo »nesting« kar preko CAD modela celotnega avtodoma, se naše razrezne plošče sproti posodabljajo glede na vnesene popravke in s tem omogočimo optimizacijo sestava pohištva. Decembra 2020 smo uspeli preko vmesnika Swood razrezati prvi avtodom. Naslednja prioriteta, ki se je bomo lotili na razvoju bo vnos vseh dvižnih mehanizmov, predalov, vijakov, kotnikov, ki jih bomo vstavili v že narejene sestave (assembleye) in bodo vezani na knjižnico SolidWorksa. Kar pomeni, da v primeru spremembe dvižnih mehanizmov ali sistemov spajanja, spremembe vnesemo v knjižnico in s tem samodejno posodobimo vsa pohištva, v katerih je omenjeni mehanizem. Znotraj elementov navedenih procesov so identificirani: ključni deležniki ROBETA d.o.o., ključne procesne aktivnosti, vhodi v procese, izhodi iz procesov.
PLANS FOR THE FUTURE
V-Class Mercedes Project
In 2025, Robeta plans to launch and produce a new model based on the Mercedes Benz V chassis. The vehicle would be manufactured in the highest quality class - like we are doing it with our existing models Adonis and Schumacher. We also want to step up in the segment of mini vans, where we strive to achieve the highest level of quality - our challenge is to exist the Marco Polo van and show the world the best mini van on the market. Why? Because we want to reach the very top in this segment as well and our ambition in the medium term is to become a close and even more intensive vehicle manufacturer for the Mercedes Benz brand.
JUST ONE MORE THING: INTRODUCING THE WORLD’S FIRST ....
GLAMPERVAN
GLAMPERVAN CREATING A BLUE OCEAN WITH
UNDERSTANDING BLUE OCEAN STRATEGY The Blue Ocean Strategy, formulated by W. Chan Kim and Renée Mauborgne, emphasizes creating new, uncontested market spaces— referred to as “blue oceans”—rather than competing in overcrowded industries (“red oceans”). This approach focuses on value innovation, which involves offering unique value to customers while simultaneously reducing costs. By doing so, companies can tap into unmet demand and render the competition irrelevant. UNLOCKING NEW DEMAND By merging the luxury of glamping with the mobility of campervans, GLAMPERVAN appeals to: • Non-Customers of Traditional Campervans : Those who find standard campervans lacking in comfort and amenities. • Luxury Travelers Seeking Novel Experiences : Individuals who desire high-end comfort but also crave adventure and flexibility. • Disenchanted Campers : Campers who are tired of the inconveniences of traditional camping but still love the connection with nature. BLUE OCEAN STRATEGY IN ACTION • Moving beyond the saturated campervan market by creating a new category in the industry • Focusing on innovation to create a unique market space. • Attracting new customer segments seeking luxury travel experiences • Shifting focus from competition to unique value creation.
Our journey doesn’t end here; it continues with every road that lies ahead, every innovation that drives us forward, and every customer who joins us in our quest for excellence.
Together, we move towards a horizon that is ever-expanding, drawing the map as we go, with Robeta at the helm of this grand expedition into the future. JOIN US
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