New Visual Identity
In 2022, we decided it was time for a rebranding of the Robeta company. With the new visual identity, the company has positioned itself among the highest category of luxury brands. WHY DID WE CHOOSE A BIRD AS OUR NEW SYMBOL? It’s difficult for us humans to imagine being truly free, but birds give us a sense of freedom when we observe them in nature. That’s why we often associate birds with freedom and travel, and their ability to fly can symbolize our own ability to navigate the world.
Another connection with birds is our endeavor to create the lightest and strongest furniture on the market, just as bird skeletons are surprisingly light and strong due to their hollow bones.
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