ICVAtlanta24 Handbook

Lauren Abernathy Vice President of Marketing, Braves Development Company Lauren Abernethy is the Vice President, Marketing of Braves Development Company with the Atlanta Braves. She is responsible for the creation and implementation

of the overall strategic marketing direction of The Battery Atlanta including development of compelling marketing and special events programming. She has over 20 years’ experience in program development, public relations, and strategic marketing. She is a graduate of Mars Hill University in North Carolina.

4:00 p.m. Wrap-up and Reception

5:45 p.m. Depart for Airport

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