Tree Service Digital - April 2023

BEATING THE CLOCK ‘Free Time’ Helps Us Save Our Most Precious Resource

Time is money, as the adage goes. But author Jenny Blake believes time is our life force, making it much too precious to waste. In her 2022 book, “Free Time: Lose the Busy Work, Love Your Business,” she argues that many entrepreneurs aren’t making the most of this crucial resource and suggests sustainable changes to how many of us do business. Being busy has become a virtue in our culture. People who aren’t constantly busy are seen as lazy and unproductive — and no one expects an unbusy entrepreneur to be successful. But Blake turns this thinking on its head. She argues that you can build the business you want without sacrificing the rest of your life. Further, many things we spend so much time on are unnecessary. Blake’s approach to conquering the hamster

wheel of entrepreneurship involves creating workable systems and a winning team. Many tasks we think no one else can handle can often be automated and outsourced to others. While many entrepreneurs think their only options are to do it all or hire a small army, Blake advocates for a “delightfully tiny team” that can get more done with improved processes. There’s no one-size-fits-all system for every business, but “Free Time” will help any reader discover theirs. The exercises and recommendations will give you plenty of food for thought and actionable ways to find your ideal work/ life balance — which, as Blake notes in the book, is different for everyone. Business leaders are used to books and courses that promote growth at all costs. That’s fine for some, but not everyone wants to scale their business

endlessly. Sometimes, small business

owners want to keep their businesses small — and there’s nothing wrong with that. Blake shares that she limits her work to 30 hours a week because she values her other pursuits. The idea may sound impossible now, but there are many ways to reduce your current workload without sacrificing your continued success. “Free Time” is for people currently bogged down with “The Burdensome B’s.” If you’re bored, bottlenecked, burned out, or buried by bureaucracy, this book will help you reclaim your life. Blake reminds us that our time is much more precious than money. Isn’t it time you learned to use yours more wisely?

Laugh

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The Horrifying History of Hand-Washing Before Doctors Kept It Clean

We expect our doctors to wash their hands before examining us — it’s a no-brainer. But more than 100 years ago, the idea wasn’t only laughable — it was heresy.

A Hungarian doctor named Ignaz Semmelweis began to notice startling mortality rates between two maternity

wards at his hospital. The ward run by midwives had a much lower maternal mortality rate than the one staffed by doctors. After watching a colleague die of infection after cutting himself during an autopsy, Semmelweis determined something similar might be happening to maternity ward patients. Many doctors were examining mothers-to-be after performing autopsies — but midwives weren’t. So, he instituted sterilization and hand-washing procedures in the hospital, and the maternal mortality rate dropped substantially in the doctor-run ward, becoming on par with the midwives. Semmelweis had solved the problem!

His discovery and the emergence of germ theory gave us medical professionals who now have much safer habits.

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