ESC19 HEAD START Graphic Standards / Brand Guide

ESC19 HEAD START IS AN EARLY CHILDHOOD DEVELOPMENT AND PRESCHOOL PROGRAM THAT PROUDLY SERVES THE EL PASO AND HUDSPETH COMMUNITIES. ESC19 IS ONE OF TWENTY REGIONAL SERVICE CENTERS LOCATED THROUGHOUT THE STATE THAT FUNCTION AS A LINK BETWEEN THE SCHOOL DISTRICTS AND CHARTER SCHOOLS THEY  SERVE AND THE TEXAS EDUCATION AGENCY (TEA) IN AUSTIN, THE ADMINISTRATIVE UNIT OF TEXAS’ PUBLIC EDUCATION. ESC19 IS THE GRANTEE AGENCY FOR THE EL PASO HEAD START PROGRAM. HEAD START PROGRAMS ARE OPERATED BY NEARLY 2,695 GRANTEES AND DELEGATES WHICH INCLUDE PUBLIC, PRIVATE, AND FAITH -BASED ORGANIZATIONS IN  COMMUNITIES THROUGHOUT OUR NATION. THE ESC19 HEAD START ANNUAL REPORT IS PUBLISHED ONCE EVERY FISCAL YEAR AS DIRECTED BY THE IMPROVING HEAD START FOR  SCHOOL READINESS ACT OF 2007. THE ANNUAL REPORT DISCLOSES INFORMATION FROM THE MOST RECENTLY CONDUCTED FISCAL YEAR.


BRAND IDENTITY
2

GOALS OF GRAPHIC STANDARDS
2

PURPOSE OF GRAPHIC STANDARDS
3

BRAND COHESION
4

PROFESSIONALISM & CREDIBILITY
5

CLEAR COMMUNICATION
6

RECOGNITION & TRUST
6

COMMUNITY ENGAGEMENT
8

ADAPTABILITY & FLEXIBILITY
9

LOGO USAGE
10

CURRENT VS CONCEPT
10

POLISHED
11

BRAND REFRESH, LOGO
12

FULL COLOR, MAIN LOGO
14

FULL COLOR, STACKED LOGO
15

INVERTED, WHITE STACKED LOGO
16

INVERTED, WHITE MAIN LOGO
17

FULL COLOR, STACKED DEPARTMENT LOGO
18

PRIMARY BRAND COLORS: RGB, HSB, CMYK, HEX - VALUES, CODES
20

TYPOGRAPHY - BRAND FONTS
21

BRAND FONT PAIRINGS - EXAMPLE
22

EMAIL SIGNATURE FORMATTING
22

BRAND PRODUCT CONCEPTS
24

EMPLOYEE BADGE
24

EMROIDERED POLO SHIRT
25

LOGO MISUSE
26

UNAUTHORIZED CHANGES, EDITS - STRETCHING
26

UNAUTHORIZED CUSTOMIZATIONS
26

UNAUTHORIZED COLOR PALETTE CHANGES
28

USE OF LOGO IN LIGHT AND DARK BACKGROUNDS
29

HEAD START BRAND BACKGROUNDS
31

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