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TRANSACTIONS COLLIERS ENGINEERING & DESIGN FINALIZAES AGREEMENT FOR MG2 TO JOIN ITS TEAM Colliers Engineering & Design, a national multi-discipline engineering, architecture, design and consulting firm, has finalized an agreement with MG2, a commercial architecture, interior design, and branding firm, to join its firm. Headquartered in Seattle, Washington, MG2 has been serving its clients with excellence since 1971. “We invest in relationships to promote sustained growth and success, and are thrilled to have MG2 join Colliers Engineering & Design,” said Kevin L. Haney, PE, president and CEO, Colliers Engineering & Design. “This agreement will enable us to continue driving market growth as a top-tier national commercial industry leader, provide clients with exceptional commercial design services, and accelerate communities nationwide.” “With expanded regional presence and combined resources, we’ll be able to cross-sell our services, create diverse opportunities for our people, and better serve our clients,” added Haney.
MG2 operates seamlessly across seven offices. Their award-winning team of strategists, creatives, and technical experts work together to solve problems, design and build solutions, and bring client visions to life. “Our greatest strength lies in our people, our clients, and our commitment to helping them succeed,” said Mitch Smith, AIA, LEED AP, CEO and chairman of MG2. “Now, this strategic step provides our people with expanded opportunities to do their best work.” “We are thrilled to be joining Colliers Engineering & Design at this pivotal moment in our firm’s history,” said Russ Hazzard, AIA, president, MG2. “We are elevating the capacity, expertise diversity, and sophistication of our practice, enabling us to better serve our clients now and in the future.” The addition of MG2 allows Colliers Engineering & Design to expand its presence on the West Coast. For more than 50 years, MG2 has been elevating everyday life, and the firm’s long-term client relationships and unparalleled expertise will position Colliers
Engineering & Design for continued growth throughout the country and around the globe. Current MG2 leadership will become senior partners within Colliers Engineering & Design, maintaining the company’s integrity and culture. Mitch Smith and Russ Hazzard will hold executive positions within the firm, and MG2 will be rebranded as Colliers Engineering & Design at a future date in 2025. Colliers Engineering & Design, an affiliate of Colliers International, is a leading multi-discipline engineering and architecture, consulting and design firm serving public and private clients. The firm’s comprehensive suite of services are strategically delivered through a regional network of over 75 offices across the United States. Colliers Engineering & Design’s service divisions include: buildings, civil/ site, geotechnical/environmental, governmental, infrastructure, project/ program management, survey/ geospatial, telecommunications and utilities/energy.
that you will never fully read. I must have done this many times, but I stopped – and I am still here successfully functioning as a marketer in the AEC industry. BABY STEPS – CONQUERING THE OVERWHELMING SYSTEM. We are all too close to the action to see things clearly. Too much information, a drowning influx of data, and an overbearing amount of content. Taking a few steps back to have a different perspective is warranted. A common mistake we all make is trying to fix “the big problem.” We should handpick issues that we could have a decent chance of addressing successfully. Basically, taking baby steps to travel a short distance from point A to point B instead of trying to travel around the world in 80 days. In the movie What About Bob? , Bill Murray’s character (Bob) suffers from several debilitating phobias. In a pivotal scene, Bob has a hard time picturing going from the doctor’s office to his apartment. His therapist suggests he takes baby steps focusing on one small goal at a time. Bob takes baby steps to the door, then baby steps down the hallway, etc. In the massive web of algorithms, let’s be Bob, pick one thing, address it, then move on to the next. When we add a bunch of baby steps they amount to a decent trek. Start walking! Javier Suarez is a principal corporate marketing manager with Geosyntec Consultants. Contact him at jsuarez@geosyntec. com.
JAVIER SUAREZ , from page 3
sharing the same type of content as everyone else? Maybe this is the way we become good neighbors and work toward the common goal of sharing information we can all consume without feeling stressed – and bored. Like my stance with SOQs, I say we stop sharing content you could just replace the logo with any other and the message would be the same. PULL – FILTERING OUT THE NOISE. “Less is more,” at face value, may not be an alluring strategy but still applicable at some degree. We are compelled to be, at the very least, “in the know” in this industry. This leads to a movie-like scenario; did you watch Everything Everywhere All at Once ? That is exactly what it feels like when discussing the reading/browsing habits of marketers; it literally seems everyone is engaging with the exact same things. Why? I think it’s FOMO and you should stop. One thing I admire about the more recent generations is that they do not wait to step out of a situation they do not want to be a part of. When a millennial starts a new job, if it is not the right fit, they do not waste time before looking for a new one. Older generations functioned on the premise that they had to stick it out for a significant amount of time. Applying this approach, if you engage with sources which are not providing meaningful and actionable information, stop! I promise you will not miss anything. Be picky, selective, and intentional, not a hoarder and archivist. I know it feels good to save that 100- page report on social media trends on your OneDrive folder
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THE ZWEIG LETTER JANUARY 27, 2025, ISSUE 1570
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