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December 2021
The Future of Cryptocurrency What’s Next?
The popularity of cryptocurrency has continuously increased. More businesses are beginning to accept cryptocurrency, and it’s not just niche markets. Microsoft, Home Depot, and even Starbucks have allowed people to pay with Bitcoin. Microsoft first started allowing it back in 2014, and other industries have started to follow suit. While Bitcoin still reigns supreme, other cryptocurrencies like Dogecoin, Litecoin, and Ethereum have seen a large boost over the last couple years. In spring 2021, it appeared as though cryptocurrency was heading to new heights before the market crashed. Ethereum surged past $4,000 in May but quickly fell below $2,000 by June. Dogecoin hit 70 cents per coin before it collapsed. Ethereum has continued to rise since its initial fall in June, but Dogecoin has yet to recover. Bitcoin did not escape the spring crash; it dropped from almost $64,000 per unit to less than $37,000 from April 12 to May 20. While Bitcoin has not returned to its pre-crash high, it has slowly risen and does not seem to be slowing down anytime soon. Currently, cryptocurrency is not very well-regulated. It’s used globally, and there are few laws or regulations in place to make it safer for the general public. Countries like China have already cracked down on crypto mining, but the U.S. is struggling to decide which agencies would have jurisdiction to oversee the industry. The IRS, Federal Reserve, the Securities and Exchange Commission all have expressed their interest in taking on crypto regulation. Regulations would affect the price of cryptocurrency as well as taxes. Proposed legislation from the last year would make it easier for investors to properly report any transactions involving cryptocurrency. This legislation would also make it easier for the IRS to crack down on tax evasion involving cryptocurrency. Many experts believe that as cryptocurrency is discussed more in the mainstream media, it will become more accepted globally. While big names have already made the jump and accept cryptocurrency
payments, there are plenty more that don’t accept it. However, sports organizations, fast food chains, and movie theaters have also started accepting Bitcoin. It’s only a matter of time before big names like Amazon or Walmart hop on board. While it’s unlikely that Bitcoin or other cryptocurrencies will ever dethrone the dollar, some experts believe it could be used like credit and debit cards in the future. But it will need to be regulated and centralized before that is possible.
The simple truth surrounding cryptocurrency and its future is that it is unpredictable. The price of Bitcoin and other cryptocurrencies is still
very volatile, and crashes like what we saw in May could come at any time. Bitcoin and Ethereum were able to rebound after the crash, but there’s no guarantee that they will be able to next time. If you’re looking to invest in cryptocurrency, do your research beforehand.
Please call us at(440)720-0959 to find out how we can help you!
(440) 720-0959 | 1 -Jeffrey Campbell
Think Better With Adam Grant’s ‘Think Again’
A Better Mindset for Growth Think about the sting you feel when you are proven wrong. It hurts, doesn’t it?
nature, but as we gain more accessibility to information, we must be willing to do two things: rethink and unlearn.
But what if it didn’t have to? Better yet, what if it shouldn’t?
Grant challenges readers to stand in the discomfort of being wrong, celebrate that there is something new to learn, and challenge themselves to interact with those who propose a new way of thinking. By doing so, Grant asserts that we can speak and argue with conviction while actually engaging and listening to arguments as if we are wrong. This allows us to learn, engage, and grow. In “Think Again,” Grant asks readers to consider better ways to approach their steadfast beliefs. Readers will find amusement in Grant’s real-world examples of turning skeptics into believers within a variety of topics. And, through these examples, readers will discover new ways to listen so they can gain a greater understanding of the world around them. You can pick up your copy of “Think Again” and other books by Grant from an independent book retailer or by visiting Amazon.com.
Regardless of our attempts at humility, humans’ egos have inflated, and we are all conditioned to believe that being wrong somehow equates to being a bad person. However, renowned author and psychologist Adam Grant challenges this notion in his New York Times bestseller, “Think Again: The Power of Knowing What You Don’t Know.” With today’s divisive climate, Grant argues that we hold our beliefs up like a badge, illuminating them so brightly that we become blind to other truths or realities. Far too often, our mindsets focus on what is black and white, rather than understanding the gray nuances found in between. In “Think Again,” Grant’s third book, he argues that as rapidly as we get information in today’s digital world, we cannot be expected to fully know all of it. Being wrong is part of human
See Sales Grow With 4 Lead Nurture Must-Do’s in 2022!
People want to do business with people they trust, and you can’t form a strong relationship after just one interaction. It takes time to build a connection with potential and current clients, and the more you put into these relationships, the more you will get out of them. When lead nurture is one of your top sales priorities, you land better sales, generate more customers, and create lasting partnerships that spawn referrals and more money spent.
after such a short time? Commit to the long game, and you will gain the right customers who are excited to work with you!
Use Multiple Techniques: In today’s digital age, you may believe email is the best way to put your message at the forefront of your prospects’ minds, but that’s the wrong approach. Your prospects get hundreds of emails every day — what’s going to make yours so special? (It probably won’t be.) You also have to target them with direct mail, phone calls, and freebies. Hit them on multiple levels, allowing your business to stand out from the crowd. Track: Once you make a sale, ask the customer what motivated them to buy from you. How did they hear about you? What platforms did they enjoy? This information can help you track what’s working and what isn’t, allowing you to invest properly in your lead generation campaign. Furthermore, track open rates, responses, and phone calls after you release a lead nurture message. This data is invaluable.
If you’re ready to get started, don’t forget these four tips.
Automate : There’s no reason lead generation has to require extra work, even if it should be a top priority. Set up weekly or monthly email messages, newsletters, postcards, celebration cards, and coupons that directly put your information in your potential consumers’ hands. This constant drip ensures you are always communicating with your leads without much effort. Be Consistent: Far too many businesses give up after three or four lead generation tactics because they “haven’t seen a response.” Nurture takes time! You
Lead nurturing should be a big component of your business in 2022. We promise the effort will pay off!
wouldn’t expect a newborn to walk — why are you expecting your prospects to invest
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Take a Break
If you live in a snowy climate, you’ve likely made at least one snowball — but how good was your technique? It turns out the process of snowball-making is more complicated than grabbing a handful of powder and squeezing it. To understand the nuance, Popular Science asked both a NASA astrochemist and a director from Montana State’s Snow and Avalanche Laboratory to weigh in. According to the astrochemist, a truly perfect snowball would need to be made in a lab or outer space. Those are the only places where you can achieve pressure high enough to melt the snow and refreeze to make a “meniscus” (aka “snowball glue”) throughout the ball. But if you don’t have a private lab or rocket ship, here’s the next best thing. HOW TO MAKE THE PERFECT SNOWBALL With and Without Snow!
3 STEPS TO SNOWBALL PERFECTION
Candles Celebration Jingle Jolly
Mistletoe Ornament Present Santa
Sleigh Stocking Wassail Wreath
1. Test the snow for “free water.” You snow can’t be too soggy or too dry. You want what The International Classification for Seasonal Snow on the Ground calls “wet” snow, which is 3%–8% water by volume. To see if your snow is worthy, try the squeeze test. If it sticks together when you squeeze it without gushing water, you’re set! 2. Keep your gloves on. There’s no need to go gloveless if your snow passed the squeeze test. You may be tempted to try turning dry snow into wet snow with your body heat, but ignore the urge — at best you’ll create a fragile snowball with only a thin shell of snowball glue. 3. Crank up the pressure. The tighter you squeeze your snowball, the better it will be! At the annual Japanese snowball fight Yukigassen, players use molds to make extra- tight snowballs. You can buy one on Amazon for under $10. THE SNOWBALL YOU CAN DRINK If your backyard is snowless, we have good news: You can still make snowballs — the drinkable kind! The Snowball is a classic Christmas cocktail named for the dome of froth that appears when you stir it. It’s made by mixing one part lime cordial and two parts Warninks Advocaat Liqueur with ice, then straining the
THE LITTLE-KNOWN STORY OF THE HAYS CODE
If you’ve seen the classic movie “Casablanca,” you might be surprised to learn the original version was more risqué that what was shown on theater screens. The night Rick and Ilsa shared in Paris was more, ahem, explicitly passionate, but those lines were dropped on the cutting room floor. And it wasn’t because of artistic choice. There was an industry standard of the time called the Hays Code (or officially, the Motion Picture Production Code). This now-forgotten list of rules predated today’s movie rating system and governed Hollywood from 1934 to 1968. It was intended to clean up the violent, drug-filled movie business much like Prohibition — which preceded it — had been designed to clean up a drunken America. You’ve likely watched many movies and TV shows filmed under the restrictions of the Hays Code. For example, Mental Floss reports the code is the reason “I Love Lucy” never showed Lucy and Ricky sharing a bed or used the word “pregnant,” even when Lucy was expecting!
mixture and adding six parts lemonade. For more details and snowball trivia, visit
GoodHousekeeping.com.
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6110 Mayfield Road Mayfield Heights, OH 44124 www.MayfieldHeightsCPA.com (440) 720-0959 INSIDE THIS ISSUE
What’s Next for Cryptocurrency
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The Secret History of the Hays Code Make the Perfect Snowball in 3 Steps Embrace Being Wrong With Adam Grant’s Help 4 Steps to a Better Lead Nurture Campaign
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Helping Hands Monkey Helpers for the Win
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NO MONKEYING AROUND Helping Hands Monkey Helpers for the Win
You’ve heard of service dogs, but what about service monkeys? For many years now, capuchin monkeys have been lending helping hands to people with disabilities! Helping Hands Monkey Helpers, located at Monkey College in Boston, Massachusetts, is a nonprofit organization designed to help people with disabilities and mobility issues, such as quadriplegia, by pairing them with a monkey service animal. These simian helpers are specifically trained to help with daily tasks while providing companionship, happiness, and a renewed sense of purpose that many struggle with when navigating an injury or disability. When monkeys graduate, they will have developed the ability to navigate major household appliances and electronics as well as basic items within the home. They
can even retrieve a canned beverage from the refrigerator, open it, and put a straw in it! A service monkey can also assist with retrieving things that are dropped or out of reach, turning pages in a book, scratching an itch, pushing buttons on electronic devices, and performing other menial tasks within the home. Each human applicant and the capuchin monkeys undergo a pairing process to find the best fit for placement! A social worker and placement specialist work together to sift through applications and determine which monkeys will be the right choice for the applicants based on lifestyle preferences and the tasks that will be most helpful to the person with disabilities. Plus,
Helping Hands Monkey Helpers ensures that the monkeys are completely free of charge to the recipients! The human-animal bond created along the journey after placement is absolutely beautiful. Helping Hands Monkey Helpers brings love, companionship, and laughter to many who are fortunate enough to work with the organization. These monkeys are the best, hands down. And,
monkeys, thank you for going to monkey college, and thank you for your service!
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