From a fan’s perspective, when you have 60,000 plus people coming through the gates, every year, except for covid, for the past 14 years, you really have the opportunity to create that con- nection with these people. The CBMF is a big part of people’s summers. So, we want our fans to have faith in the festival, that we’re going able to land some big talent but in addition to that also have something for everyone, from Bluegrass to Country Rock. Plus, festivalgoers can tailor their experience once on the festival grounds. If you want to come put a chair down and relax for the day, and just hang out and listen to your favorite artists perform, maybe check out a few of the local or up-and-coming artists on the Colliding Tides Kitchen Stage, there’s that opportunity. But you can also be upfront in all the action at the Bell Main Stage, shoulder to shoulder as the artists perform, or something in between. The festival and grounds are designed to make this a memorable experience for everybody.
Photos Courtesy of Whitecap Entertainment
“It all comes down to our motto for MHG, which has been the same for over forty years and that is to always be trying to create memo - rable experiences. So that’s what all four divi - sions throughout the company try to do every day.”
For festival goers or our customers in general our brands all complement each other to create memorable experiences for people. The pandemic and current economic conditions have changed what people want from an experience. Whether it’s a dinner at one of our restaurants or and stay at one of our hotels or a day at the spa or maybe just having an adult beverage with friends, especially these days, I think, people are looking to make that human connection. They want the in-person outing, whether it’s a trip somewhere for a music festival, or just going out for dinner and drinks with your partner, it seems to be more important these days, but I also think people are doing less of it, which makes the time and the money that they do spend on these experiences, more important. That is why our goal is to try to create something that you’re going to be talking about for years.
Spotlight on Business: Most of our readers are familiar with the CBMF from our interview with Jeff Squires and feature on the CBMF back in 2016. How has the event evolved since then? How has Whitecap Entertainment been able to continue to make CBMF a must-attend North American country music event considering the increase in music festivals that are now available for country music fans to attend? BM: The event has evolved so much since it started in 2009. Back then it was more or less a festival that was held in a farmer’s field in Cav - endish, for about 6000 people. Today, with the success that we’ve had, and having the ability to significantly invest in the development of the festival grounds, with a permanent stage and additional infrastructure on-site to elevate the festival goer’s experience.
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VOL 23 ISSUE 2 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • VOL 23 ISSUE 2
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