ment and experience since 2009 with the CBMF, how do you plan to recreate that experience at the Sommo Festival? BM: When we designed the site at Cavendish, we decided we wanted everyone to enter at the top of the grounds through the main gate. That way when you come in, you overlook the stage, and you can see the beach and the water so that will not change so you will have your amazing views of Cavendish. The Sommo Festival will have two fully pro- grammed musical stages similar to the CBMF for artists to perform as one stage goes dark the other will kick on. There will also be a full-on culinary stage, which will be operating as well when the main stages are dark. Showcasing food demos, cocktail demos, and oyster demos, with celebrity chefs and some musicians may be popping up and doing some fun stuff also. So, it’s going to be a different feel. Plus, we will offer a couple of Chef focused upscale food vendors on-site with additional local beverage options to what you might find at the CBMF to help elevate your experience. Soon we’ll be highlighting who will be on-site and what will be available for purchase. Spotlight on Business: How many are you expecting and what kind of experience can those going to Sommo Festival expect for this inaugural event? BM: I have been asked that question a lot over the last few months since we announced the Sommo Festival. I will be honest it is always a little bit of a crapshoot your first year. Weather can make a huge difference in attendance, espe- cially for a new event. Based on ticket sales, I’d say we’re expecting between 10 and 15,000 a day for the Sommo Festival, which was our goal for the inaugural event. Considering the first CBMF had about 6000 people through the gate each day, we’re all pretty excited about these numbers. Plus 10 to 15,000 is a really nice crowd for the site. It will allow people to move around and try different foods and drinks and take in all that the festival has to offer plus it will give us the opportunity the review the festival goer’s experience and use that feedback to build off
for future years. Spotlight on Business: Now we have to ask. Since you have had amazing success with the CBMF and the country music genre what switch that up with another event that focuses on the rock and alternative genres? BM: We’ve done a lot of research over that last number of years, and the rock genre has always come up as that next big market behind country, and then the pop genre behind that. It also gives us more flexibility moving forward with the festival, but not limiting ourselves to one genre there is always something for everyone between the two stages at the festival. Honestly, the research has pointed us in that direction. Plus, when we were offered the opportunity to have Mumford and Sons as one of our headliners for the festival, we jump on it as that was a no-brain- er and something that we had been working towards for years now. I know that you can’t tell us but we have to ask, are more events in the planning to include additional festivals in Cavendish for fans of additional genres in the upcoming years? BM : We continue working with all the stakehold- ers in and around Cavendish because it’s import- ant to launch any festival for this area of any area for that matter the right way, and that is what we are doing with the Sommo Festival to prove that another festival can work in Cavendish. And then we’ll look at what else will happen down the road. But for right now our main focus is to make the Cavendish Beach Music Festival this July 6th through 8th and the inaugural Sommo Festival July 14th and 15th a memorable event for all who attend.
Kane Brown
Jake Owen JULY 7th
Tenille Townes Chayce Beckham Ashland Craft CJ Solar Kalsey Kulyk Chris Stapleton JULY 8th
LOCASH Ashley Cooke Jade Eagleson Madeline Merlo Carolina East
Mitchell Tenpenny The Reklaws Megan Moroney Tyler Braden Alli Walker
JULY 6-8, 2023 | CAVENDISH, PEI | CAVENDISHBEACHMUSIC.COM
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VOL 23 ISSUE 2 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • VOL 23 ISSUE 2
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