Investment Priorities The most successful organizations follow a "Purpose-Platform-Place" model: defining the purpose of in-person work, building the technology platform to support it, then designing physical places that enable desired outcomes. Building the Foundation for Effective Hybrid Work To support effective hybrid work environments, organizations are prioritizing investments in three key areas: 1. Collaboration Infrastructure • Equitable meeting experiences with 360 ° cameras, spatial audio, and intelligent displays • Digital whiteboarding solutions accessible to both remote and in- person participants • Room scheduling systems with attendance analytics to optimize space usage 2. Employee Experience Enhancement • Frictionless building access through mobile credentials and touchless systems • Concierge-level services to make office time more productive and enjoyable • Wellness amenities including natural light optimization, air quality monitoring, and biophilic design 3. Space Intelligence • Occupancy management platforms to understand utilization patterns • Experience apps allowing employees to book spaces and navigate the workplace • Analytics dashboards providing leaders with insights on collaboration patterns
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