A Marketing Revolution This is a time when the little guys need to support each other. And Melaleuca provides a way for that to happen. That is why Melaleuca is experiencing a marketing revolution—a revolution that benefits the little guy! That is also why we’re experiencing one of the best growth years in our 40-year history. We’re in a unique position. We don’t depend on brand recognition; we depend on superior products. We actually tell people face-to- face why our products are better. We aren’t limited to a 30-second commercial TV spot; we reach them through their friends, their neighbors—someone who has credibility with them. And the big corporations have no way to beat that! Because of our superior products, the whole marketplace is ours for the taking, and our Marketing Executives are the army that is letting the world know—one phone call at a time. A Single Decision If you are building a Melaleuca business, the only question you have to answer is this: How much of this business will be yours? In other words, what percentage of the marketplace are you going to capture? That’s the only decision left to make. Once you make that decision, then you have a lot of work to do and a lot of lives to enhance.
An Equal Opportunity We have, in Melaleuca, the best opportunity in the world for people who want to get ahead in life. We have paid out over US$7.4 billion to families looking to do just that. We are the champions of the underdog. Contrary to the theories of socialism, we don’t redistribute wealth; we do something much more powerful—we redistribute opportunity! Melaleuca will someday be in every household in the United States and Canada, and in other countries as well. We’re on a mission to enhance lives. That is a mission that sends chills up and down my spine every time I think about it! The only thing you need to decide today is how much of the business will be yours. So after you make that decision, get to work and tell your friends.
Sincerely,
Made with FlippingBook Annual report