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35 TH ANNUAL BEST OF THE NORTH BAY
HALL OF FAME
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49 YEARS OF BUSINESS INTELLIGENCE May 2024 • Volume 49 • Number 6
INTRODUCTION 11 Welcome to the Hall of Fame By Jason Walsh 29 Celebrating the BEST of the North Bay By Jason Walsh 70 Gold Medal Winners 88 Multiple Winners 90 Beyond the Boardroom By Rosie Padilla Khalid Acheckzai, president & CEO of Poppy Bank HALL OF FAME
12 Accounting Firm.......................................................................................Moss Adams 13 Business Bank.......................................................................................Bank of Marin 14 Business Bank .....................................................................................Exchange Bank 15 Business Bank ........................................................................... Summit State Bank 16 Business Restaurant...........................................................................John Ash & Co 17 Catering Service ....................................................................Park Avenue Catering 18 Chamber of Commerce...................................................... San Rafael Chamber 19 Chamber of Commerce...........................................Santa Rosa Metro Chamber 20 Chardonnay ....................................................................................La Crema Winery 21 Credit Union .......................................................... Redwood Credit Union 22 Fine Jewelry .............................................................. E.R. Sawyer Jewelers 23 Insurance Brokerage..................................George Petersen Insurance Agency 24 Job Placement Service ............................................................... Nelson Connects 25 Luxury Car Dealer................... Smothers European Volvo—Mercedes-Benz 26 Real Estate Agency ..........................................................Coldwell Banker Realty WINERIES 31 Sparkling Wine................................................................................Breathless Wines 33 Chardonnay....................................................................................Far Niente Winery 35 Pinot Noir...................................................................Rochioli Vineyards & Winery 37 Rosé......................................................................................................McCarter Cellars 39 Cabernet Sauvignon...................................................................Serres Ranch Wine 41 Zinfandel........................................................................................A. Rafanelli Winery 43 Winemaker...............................................Penny Gadd-Coster, Breathless Wines 45 Wine Tasting Room.............................................................Paradise Ridge Winery
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BUSINESS SERVICES 47 Accounting Firm...............................................................................Pisenti & Brinker 49 Architectural/Design Firm..................................Quattrocchi Kwok Architects 51 Builder/Contractor...................................................................Harkey Construction 53 Business Bank............................................................................................Poppy Bank 55 Chamber of Commerce....................................................Rohnert Park Chamber 57 Consumer Bank ..................................................................................Exchange Bank 59 Credit Union..........................................................Community First Credit Union 61 Engineering Firm.............................................................ZFA Structural Engineers 63 Health Care Provider...................................................................Kaiser Permanent 64 Insurance Brokerage..............................................Heffernan Insurance Brokers 65 Job Placement Service.........................................................................Star Staffing 66 Law Firm........................................Geary, Shea, O’Donnell, Grattan & Mitchell 67 Nonprofit Organization..................................................Becoming Independent 69 Real Estate Agency ..............................................................Re/Max Marketplace 70 Security/Investigations Firm......................................................Whitestar Group 71 Wealth Management Firm................................................................Edward Jones BUSINESS & PLEASURE 72 Annual Festival or Event ............................................................Country Summer 73 Business Event Venue.......................................................................Sally Tomatoes 74 Business Restaurant .......................................................Stark’s Steak & Seafood 75 Catering Service..................................................................................Sally Tomatoes 76 Golf Course................................................................................... Windsor Golf Club 77 Local Brewery/Spirits................................ Russian River Brewing Company 79 Luxury Car Dealer............................................................................. Freeman Lexus 80 Visitors Bureau ...............................................................Sonoma County Tourism COMPANIES & PEOPLE 61 Business Friendly City .........................................................................Rohnert Park 82 Company in Napa County ................................................WineGlass Marketing 83 Company in Marin County.................................................................Ghilotti Bros. 85 Company in Sonoma County........................................................Exchange Bank 86 Business Community Leader .............................................................Susan Farren
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NorthBay biz (ISSN No. 1542-3549: USPS 097-770) is owned and published monthly (plus three bonus issues annually) by North Bay Media Group, LLC. Editorial offices are at 3392 Mendocino Ave., Santa Rosa, CA 95403 USA: (707) 284-9127. Subscription price is $35 per year. Periodicals Postage Paid at Santa Rosa, CA 95402 and at additional mailing offices. Copyright 2022, NorthBay biz . Reproduction of this issue in whole or in part is strictly forbidden without written permission by the publisher. POSTMASTER: Send address changes to NorthBay biz , 3392 Mendocino Ave., Santa Rosa, CA 95403 USA.
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Best of the North Bay 2024
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Best of the North Bay 2024
Remember being read to as a child?
My mother read aloud to me, and one of my favorite books was Charlotte’s Web by E.B. White. But what I remember most was the sound of her voice, the rhythm of the words and what it felt like leaning into her, while she read aloud to me. The pages of those books she read transported us to faraway places—real and imaginary—and taught me about life and opened my mind to all the possibilities. So when I became a mother, I began reading to my kids. And now I’m reading to my grandchildren every chance I get. As for my mom, now a great-grandmother, she still takes great joy in reading to the kids whenever she visits. Remember to take time every chance you get—eat, play, read. Reading helps build language and thinking skills, develops a child’s imagination and empathy for others, achieve better in school, and it’s a great way to spend time together. And best of all, reading aloud to your child makes memories that will stay with you for a lifetime. That’s what my mother was doing years ago when she took the time to read aloud to me.
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CELEBRATING THE HALL OF FAME OF NORTH BAY BUSINESS
best of the north bay hall of fame
“S ome will call it practice, some will call it luck— but either way, you’re going to the history book,” sang Irish band The Script in the 2012 earworm, “Hall of Fame.” Exactly which hall of fame, and for what, the band never specified. But, rest assured, rhyming “luck” with “book” won’t get The Script into the Songwriting Hall of Fame anytime soon. For our purposes, any Hall of Fame worth mentioning is for longtime local businesses. And our history book in question is, of course, NorthBay biz magazine’s Best of the North Bay awards. 202t4 marks the 35th year for our annual readers’ poll and the 23rd since we turned it into a fully fledged program by hosting an annual in-person awards ceremony to venerate winners. Since launching the live awards program in 2002, some businesses have proved to be reader favorites pretty darn consistently—so consistently, in fact, that when we looked at an updated tally last year, we were nearly gobsmacked. Take our three most-frequent winners, for instance—Redwood Credit Union, John Ash & Co. restaurant and Exchange Bank have each totaled more than 30 awards (either first place or our runner-up “gold” awards) in various
categories since 2002. A few others—hello, George Peterson Insurance, Nelson Connects and Santa Rosa Metro Chamber—have taken home more than 20. To put this in perspective: The only recording artist to have won more than 30 Grammys is Beyonce. Only one film producer ever displayed more than 20 Oscars on his mantle—the one and only Walt Disney. The most decorated Olympic athlete? Michael Phelps has stood on a winners’ podium 28 times. Winning consistently is difficult and rare—and achieved only by the best in their respective fields. So this year, the magazine’s Best of the North Bay Awards department felt special recognition was warranted for our most-frequent reader favorites—and voila! The Best of the North Bay Hall of Fame was born. [For qualification details see page 27.] The following pages feature brief profiles of our inaugural class of 15 Hall of Fame inductees—a chance for company leadership to acknowledge their teams’ successes and offer insights into the business strategies that have earned them HOF recognition. Congratulations to the inductees from NorthBay biz —you’re truly the best of the best. — By Jason Walsh, editor
Best of the North Bay 2024
Northbaybiz 11
HALL OF FAME ACCOUNTING FIRM
M OSS ADAMS
“[Our success] has to do with our people and the quality of work they provide combined with our commitment to serving organizations within the North Bay, working with them so they can grow and meet their goals.” —Michael Ricioli, partner in charge
By Jessie De La O
O n Fountaingrove Parkway you will find one of the largest accounting firms in the U.S. right here in Sonoma County, Moss Adams, LLP. The company first opened its doors 111 years ago and the Santa Rosa office opened in 1981. The firm has multiple offices located in California—including three North Bay offices, in Santa Rosa, Healdsburg and Napa— plus branches in Arizona, Colorado, Kansas, New Mexico, Oregon, Texas, Utah, Washington and one in India. The company currently has over 4,750 employees, with 157 working in its North Bay offices and 94 working out of its Santa Rosa office. Moss Adams offers an array of services under the accounting, consulting and wealth management umbrellas. Services include assurance, tax, advisory and international accounting—as well as expertise in technology, risk and IT compliance, strategy and operations, transactions and specialty consulting, plus individual/ institutional wealth management. The company also works with numerous clients in various industries, including agribusiness, automotive and dealer services, construction, e-commerce, foundations, government services, health care, hospitality, insurance, private equity, restaurants, technology and many more. “For us at Moss Adams we believe in a two-pronged approach to accounting. First, we strive to create an environment internally where those at Moss Adams feel they can thrive. They then
Moss Adams opened its doors 111 years ago; today you can find the Santa Rosa location on Fountaingrove Parkway.
Ricioli says one of the rewarding aspects of working at Moss Adams is the people and the teams he works with because he enjoys working and collaborating with them. It’s the firm’s collaborative teamwork and multiple winnings in NorthBay biz magazine’s annual readers’ poll that has led to the company’s induction into the Best of The North Bay Hall of Fame. Ricioli says it’s all thanks to the community, the employees and the quality of work the employees provide. At Moss Adams, he says, it’s about working with the businesses in a local region. “What’s so great about [induction into the Hall of Fame] is that it’s the community and those we work with recognizing us. That speaks volumes to us, and we’re grateful for the acknowledgment,” says Ricioli. “I believe it has to do with our people and the quality of work they provide combined with our commitment to serving organizations within the North Bay, working with them so they can grow and meet their goals. “We’re honored." v
bring this enthusiasm to our clients resulting in a better quality of work and experience for our clients,” says Michael Ricioli, partner in charge at Moss Adams in Santa Rosa. “Next, we take a very industry-specific approach. So, if you’re in a certain business sector, you’ll be working with professionals that understand the nuances of your specific industry. This more client-centric approach again tends to result in a better experience for our clients and our people.”
mossadams.com
Michael Ricioli
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Best of the North Bay 2024
HALL OF FAME BUSINESS BANK
B ANK OF MARIN
“It is the bank and our bankers’ reputation as honest advocates for our customers that have earned their trust over the years.” —Tim Myers , president and chief executive officer
By Cerrissa Kim
“W e believe it is our responsibility to help the communities we serve thrive,” says Tim Myers , president and chief executive officer at Bank of Marin. Bank of Marin accomplishes this through helping local businesses and customers succeed by providing financial expertise, and offering products and services that meet each customer’s unique banking needs. It also means investing—via donations and volunteerism—in the nonprofit organizations that help meet the needs of the community. Bank of Marin has been proudly serving North Bay communities since the bank’s inception in 1990 and during its 34 years in business has also expanded outside of the North Bay and now supports customers in 10 Northern California counties. “We are grateful to our customers who trust us with their business and personal finances, and continue to do business with us,” says Myers , noting that one of the greatest compliments is when customers refer their family and friends to the bank. “It is the bank and our bankers’ reputation as honest advocates for our customers that have earned their trust over the years.” Bank of Marin prides itself on having bankers who often provide financial services to multiple generations of the same family. Its bankers provide relationship banking that focuses on building strong, long-term customer relationships and connections that are based on trust, integrity and expertise, inspiring loyalty through exceptional service and a deep understanding of each customer’s personal and business banking needs. Myers says that being recognized by NorthBay biz readers as a “Best of” business year after year and being
The bank frequently has returning customers, often assisting multiple generations of the same family.
of Marin’s solid foundation which is built upon the bank’s philosophy of banking built on trust and relationships, providing our hallmark legendary service, and execution of our guiding principles,” says Myers . In late summer/early fall each year, the bank hosts the Spirit of Marin Awards. Since 1993, the awards celebration has been a Bank of Marin signature event where volunteer efforts of local businesses, business citizens and individuals chosen by Marin County-based chambers of commerce are recognized and applauded. The bank welcomes all community members and businesses to join in commending the local movers and shakers who work tirelessly to strengthen Marin County. More information about the event can be found at spiritofmarin.com . v
inducted into this year’s inaugural Hall of Fame is a great honor. “I think this consistent acknowledgment demonstrates to our team and the community at large Bank
bankofmarin.com
Tim Myers
Best of the North Bay 2024
Northbaybiz 13
HALL OF FAME BUSINESS BANK
E XCHANGE BANK
“This is what a community bank is supposed to be and do.” —Troy Sanderson, president and CEO
By Janet Perry
E xchange Bank has won the Best Business Bank category more than 15 times—earning induction alongside only a handful of businesses into our inaugural Best of the North Bay Hall of Fame class. When asked what he thought made Exchange Bank so successful, President and CEO Troy Sanderson talked about commitment. “It’s the commitment to be a community bank and a leader in our business community,” Sanderson says. “The genetics of the bank, if you will, are built upon that belief of giving back to our community.” As a prime example of giving back, Sanderson cites the bank’s mission as laid out in the Doyle Trust. The Doyle Trust, bequeathed from the estate of bank co- founder Frank Doyle in 1949, instructs the trustees to keep the bank locally controlled, owned, managed and independent. The dividends of the trust, payable to the trust, go directly to Santa Rosa Junior College for scholarships. “There have been over 140,000 students, me being one of them, who have received over $100 million in scholarship money specifically from the dividends paid by Exchange Bank over those years into the trust,” Sanderson says. “Last year was about $4.5 million.” Sanderson says they are continually looking for more ways to help the community. Exchange Bank not only contributes via the Doyle Trust but also has 68 employees on 74 different
Exchange Bank employees spend hours helping local nonprofits, this photo from 2022 shows the staff at Human Race in Santa Rosa.
we funded $383 million worth of PPP loans in this community to our customers—almost 2,900 loans in a really difficult time,” he says. “We had people working night and day. We pulled people from all kinds of different positions within the bank to try to get those funds out as quickly as possible.” Sanderson loves working at Exchange Bank and says he enjoys getting up and going to work each day. It’s really easy because of the mission of the bank and all that this bank means and does for this community. “It feels great to be inducted into the Hall of Fame,” Sanderson says. “It feels like we’re doing what it is that we’re supposed to do. This is what a community bank is supposed to be and do.” v
nonprofit boards throughout the community. Sanderson himself sits on the board of the Redwood Empire Food Bank, as well as the Santa Rosa Junior College Foundation. “It’s part of the culture of the bank. That’s just a part of what we do,” says Sanderson. In order to maintain its continued dedication to the business community, Exchange Bank employees continue to participate in programs that assist clients. “[During the pandemic]
Troy Sanderson
exchangebank.com
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Best of the North Bay 2024
HALL OF FAME BUSINESS BANK
S UMMIT STATE BANK
“…We’ve been out for over 40 years, and we’ve been dedicated to serving and giving back to our customers in the community by delivering the best service and solutions possible.” —Brian Reed, president & CEO
By Jessie De La O
S ummit State Bank is a traditional, community bank that has been providing personal, business banking and loan needs to its customers for over 40 years, with five branches in Sonoma County—on Bicentennial Way and at Montgomery Village in Santa Rosa, plus Rohnert Park, Petaluma and Healdsburg. Summit State Bank’s President and CEO Brian Reed says, “The critical component for us is providing a high level of customer service, which means a couple of things— understanding enough about your job to be able to respond to customers quickly and then, just overall, having a great response mechanism, so not taking a long time to come up with answers for people.” Giving back to its community has been a priority at the bank for some time. In 2009, they established a program called the Nonprofit Partner Program, where local nonprofits earn an above-market interest rate on their operating account. According to Reed, the bank has 240 nonprofit partners involved in the program. In 2023, the company provided $677,000 to the organizations in its Nonprofit Partner Program and, since 2009, the company has given $5.8 billion to the program. Nonprofit Partner Program for local nonprofits. In addition to the $677,000, almost $200,000 in contributions were made to nonprofits outside of the company’s Nonprofit Partner Program, which resulted in about $875,000 total in
Employees of Summit State Bank smiling ear to ear with their new travel mugs in honor of Employee Appreciation Day.
By putting clients and community first and supporting various nonprofits, Summit State Bank has earned an award by NorthBay biz readers more than 15 times, earning induction into the Best of the North Bay Hall of Fame. Reed says the recognition by the magazine and its readers is appreciated and the company is honored to be inducted alongside other high-quality North Bay businesses. “You know, we’ve been out for over 40 years, and we’ve been dedicated to serving and giving back to our customers in the community by delivering the best service and solutions possible,” says Reed. “I think that’s culminating in the results here—it’s been a longtime focus of the institution and will continue to be. “We really appreciate this recognition.” v
donations last year. Reed says in years past the company has made significant donations to nonprofits like the Secret Santa Program, the Boys & Girls Club of Sonoma-Marin and Legal Aid of Sonoma County. Last year Summit also hosted its third annual North Bay Nonprofit Event, which helps enhance its relationship with its existing nonprofit partners by providing the opportunity for education and resources, support and fellowship.
summitstatebank.com
Brian Reed
Best of the North Bay 2024
Northbaybiz 15
HALL OF FAME BUSINESS RESTAURANT
J OHN ASH & CO.
“It’s a great honor and I just think it gives us a level of responsibility to continue to carry that torch. We have a responsibility to honor that induction.” —Brian Sommer, general manager
By Janet Perry
J ohn Ash & Co. at Vintners Resort has been inducted into our Hall of Fame after winning Best Business Restaurant of the North Bay over 15 times. NorthBay biz spoke with Brian Sommer, general manager of Vintners Resort, about what makes John Ash & Co. an award-winning restaurant. He says it all begins with the legacy of founding chef John Ash and the beautiful 82 acres of vineyard that serves as a backdrop for the restaurant. Sommer explained that the restaurant has really attempted to keep alive that farm-to-table legacy that John Ash himself emphasized. “We’ve started recently paying homage to John Ash, who is our sort of spiritual founder of the restaurant,” Sommer says. “He founded it. We’re creating menu items that are based on the recipes from his cookbooks and just really trying to pay homage to the farm-to-table movement that he created in Sonoma County.” Regardless of the culinary transitions that restaurants invariably go through—at John Ash that includes the recent departure of former executive chef Tom Schmidt—Sommer emphasizes that sourcing ingredients from their production gardens or from neighboring farms is of the utmost importance. They are in the process of revamping their extensive wine list to continue giving customers the latest and greatest. “But
business is repeat guests—from local industries such as wineries, banking, technology and the health care industry. We’re very well known for our happy hour and a lot of business meetings and business deals happen in the front room and in the restaurant. “It’s an incredible honor to be inducted into the Hall of Fame,” Sommer says. “I’ve been here for a very short time considering that it’s been over 15 years of awards. I’ve been here for just over two of those years. It’s a great honor and I just think that it gives us a level of responsibility to continue to carry that torch. We have a responsibility to honor that induction.” v The John Ash & Co. restaurant pays homage to its founder John Ash and his commitment to farm to table dining—guests enjoy views of the Vintner Resort vineyards as they dine.
primarily, our wine list is really designed to showcase the wines of Sonoma County first and then the rest of the major wine regions from around the world,” Sommer says. The farm-to-table cuisine, the wines and the beautiful setting are why the restaurant has been one of the premier dining establishments in Sonoma County since opening in 1987. Sommer says most of their
Brian Sommer
vintnersresort.com/john-ash-co/
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Best of the North Bay 2024
HALL OF FAME CATERING SERVICE
P ARK AVENUE CATERING
“We’re proud to be able to give back and to do things that benefit the county. It’s wonderful and it feels good to be recognized for what you do.” —Bruce Riezenman, founder and CEO
By Janet Perry
P ark Avenue Catering’s Bruce Riezenman says he believes in promoting a culture of respect—which is one reason so many of the Cotati business’s employees have stayed with him for many years. “When you treat each other with respect, then that gets passed on to everyone else who comes in contact with you,” Riezenman says. “The clients, the venues, the people who work at the venues, the vendors, the planners, the guests, everybody is then treated with that same care and respect. And I think that’s what really stands out.” It sure does—which is why Park Avenue has won more than 15 awards in our annual readers’ poll, placing it among a select few North Bay businesses in our inaugural Hall of Fame class. Last year Riezenman made some big changes. “I’m not one of the owners anymore,” he says. “As of January 2023, I became the CEO and now I’ve got three partners.” New partner Dianne Martin is in charge of business development and sales. She’s been working for the company for more than 20 years. Ari Weiswasser, owner of Glen Ellen Star Restaurant, is also a new partner and the executive chef. The third new partner, Josue Villalobos, is the operations manager and lead chef. He too has been with the company for more than two decades. Riezenman says there’s magic happening in the kitchen. “We have three superb sous chefs
Park Avenue Catering’s whole roasted maitake mushroom vignarola with red flint polenta cake.
to provide meals and support to the community. Through this work, Park Avenue was able to keep the catering team going. That meant when things opened back up, Riezenman’s team was ready to hit the ground running. “We were able to produce on the same high level we always were before,” Riezenman says. “We weren’t starting from scratch and having to bring new people in and train people. We didn’t lose our team. We kept our whole core team going.” When asked how he felt about Park Avenue Catering being inducted into the Best of the North Bay Hall of Fame, Riezenman again praised the whole crew. “I am so proud of my team,” he says. “I mean, really, really proud of my team.” “We’re so proud to be a part of the fabric of Sonoma County,” Riezenman says. “We’re proud to be able to give back and do things that benefit the county. It’s wonderful and it feels good to be recognized for what you do.” v
here and just an incredible team in the kitchen and with our chefs on site,” he says. Everyone was deeply affected by the pandemic, especially in the food-service industry, but Riezenman kept his staff, hunkered down and then pivoted. He didn’t lay off anyone. Riezenman reflects on that period of time and recalls working with several nonprofits
Bruce Riezenman
parkavecater.com
Best of the North Bay 2024
Northbaybiz 17
HALL OF FAME CHAMBER OF COMMERCE
S AN RAFAEL CHAMBER
“My team and I were all excited when we heard we were inducted into the Hall of Fame, we were jumping around the office like little kids. I wish I could say I’m joking.” —Karen Strolia, CEO and president
By Janet Perry
T he San Rafael Chamber has won awards more than 15 times—earning induction into our inaugural class of the Best of the North Bay Hall of Fame. Karen Strolia is the CEO and president of the San Rafael Chamber and says that, along with the many services they provide, one of their biggest strengths is that they’re people focused. They provide ways for business owners to feel a part of the business community. They also keep a finger on the pulse of what local business leaders need so they can help. Part of that is done by working closely with local governments to provide a voice for the business community. “I really feel excited and passionate about this advocacy component,” Strolia says. “We really position ourselves to work closely with our elected officials and city staff.” Strolia says the variety of events they host are popular among the business community—like the morning coffee program. “That is an opportunity for business owners to come together and not only meet each other, but also learn something new,” Strolia says. It’s also a chance for the chamber to hear about the needs of local businesses, adds Strolia. They have evening community mixers hosted by chamber members—providing an opportunity for members to connect with each other. “We have a Leadership Institute Program which is really
The SRCC’s popular State of the City event is hosted in conjunction with the City of San Rafael, pictured is the event from May of 2023. incredible,” Strolia says. “It’s a 10-month intensive [program]. High-level leaders of our community come and talk about what leadership looks like for them, how they climbed the ranks and their experience getting to where they are.” In May they host the State of the City event in partnership with the City of San Rafael. “We’re coming together and talking about the state of the city,” she says. The annual event takes place in the heart of the downtown business district and includes food from a variety of local restaurants and an awards presentation. In September the San Rafael Chamber hosts a large—and what Strolia describes as luxurious—Business Showcase. “Everyone comes together and really celebrates each other’s businesses. It’s just awesome to see the different businesses that are in San Rafael,” says Strolia. In the fall, they will host Women of Industry, an event that really lifts up women in leadership and unique industries in Marin County,” she says. “It’s an incredible, very warm and heartfelt event. “We have so much gratitude,” Strolia says. “My team and I were all excited when we heard we were inducted into the Hall of Fame, we were jumping around the office like little kids. I wish I could say I’m joking. I’m not. We were like, ‘Oh my God, this is amazing.’” v
The San Rafael Chamber of Commerce team—Leslie Piper, Karen Strolia, Sarah Tipple, Bette Gundersheim and Jennifer Benson.
srchamber.com
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Best of the North Bay 2024
HALL OF FAME CHAMBER OF COMMERCE
“We are actively working on things that matter most to our economy and to our members. I think it’s a reflection on our team’s dedication to doing that and our work every day. Showing up and trying to get things done.” —Peter Rumble, CEO S ANTA ROSA METRO CHAMBER
By Jessie De La O
W hen a new business moves into town getting the word out can be difficult—which is why local chambers of commerce are a great resource for networking among members, as well as the wider local community. The Santa Rosa Metro Chamber of Commerce has continually proven to be an essential resource to the city. Headquartered in downtown Santa Rosa, the Santa Rosa Metro Chamber was established during the rebuilding of Santa Rosa after the 1906 earthquake. At the time, there was a need for an organization to take the lead and help recreate and elevate the economy for the city. Today, with approximately 24 employees and just under 800 members, the chamber continues to help elevate its community and members by promoting, supporting and advocating for businesses so they can thrive for years to come. According to chamber CEO Peter Rumble, a recent survey of chamber members to gauge what local issues are important to them showed housing as a primary concern, along with education, childcare, downtown revitalization, government advocacy and support for small businesses. He adds that beyond just knowing what is important to members, the chamber wants to take direct action in those domains. “For housing development, as an example, we’re the only chamber [he knows of] that invests in affordable housing, so we’ve invested in seven projects throughout the county that are providing homes for teachers and first responders, retail workers, farm workers, construction
businesses in Santa Rosa, Rumble says the Metro Chamber serves the downtown business district and hosts events—from concerts and cultural activities to movies in Railroad Square and an ice rink during the winter months. As one of only 15 businesses being inducted as part of the inaugural Best of the North Bay Hall of Fame, Rumble says he, his colleagues and staff are honored to be put on that level. “I think it’s sort of an indication of our history as an organization that’s always been really community minded,” says Rumble. “From the time of helping to get the Golden Gate Bridge built, to getting the [Santa Rosa] Junior College its land, to getting the community hospital built, to today.” Given Santa Rosa Metro’s history of support for the community, it comes as little surprise the chamber has won the NorthBay biz Best Chamber of Commerce award over 15 times. Rumble credits the Metro Chamber’s ample membership for giving it the ability to engage in many different areas in meaningful ways. “We are actively working on things that matter most to our economy and to our members,” says Rumble. “It’s a reflection of our team’s dedication and our work every day—showing up and trying to get things done.” v The Santa Rosa Metro Chamber offers ribbon cuttings (giant scissors and all) to businesses who are looking to commemorate their success.
workers,” says Rumble. “[Those are] the people who serve in roles in our community, who are fundamental to the well-being of our community—we’re very proud about networking and housing.” Santa Rosa Metro also hosts an Advocacy Council composed of chamber members who meet bi-weekly to discuss pressing local issues and solicit feedback from community leaders. As for supporting small
Peter Rumble
santarosametrochamber.com
Best of the North Bay 2024
Northbaybiz 19
HALL OF FAME CHARDONNAY
L A CREMA WINERY
“The key to our longstanding commitment to quality is our vineyard sources, which span from Monterey to the Willamette Valley, and the sustainable practices we implement that result in wines made with care and intention.” —Craig McAllister, head winemaker
By Rosie Padilla
S onoma County’s proximity to the coast fits in with La Crema Winery’s cultivation of cool-climate chardonnay and pinot noir. And La Crema’s consistent awards in the Best Chardonnay category has cemented its place in the inaugural Best of the North Bay Hall of Fame. Originally founded in 1979 as La Crema Viñera—which means “Best of the Vine”—La Crema continues to deliver distinct, elegant wines that can be found in local grocery stores for everyday drinking, explains Head Winemaker Craig McAllister. “The key to our longstanding commitment to quality is our vineyard sources, which span from Monterey to the Willamette Valley, and the sustainable practices we implement that result in wines made with care and intention,” says McAllister. With over 40 years worth of experience cultivating cool- climate chardonnay and pinot noir, La Crema continues to expand and discover the best sites across the West Coast. This journey has led to the expansion of La Crema’s portfolio with the addition of pinot gris and sauvignon blanc. This family-owned winery has continued to incorporate sustainable practices via water use innovation, regenerative farming, carbon sequestration, solar power generation and more in an attempt to become climate-positive by 2050. “Since 2008, La Crema has saved a million gallons of water every year in its winemaking
Craig McAllister admiring the vines and gaining inspiration for his next winemaking project.
which allows for natural pest control, weed eaters, organic matter producers and topsoil aerators. McAllister clued NorthBay biz readers in on how the cool meso-climates and well-drained soils on the vineyard allow for the production of, “distinctive, balanced wines.” The grapes ripen slowly, McCallister explains, and see long hang times which develops complex flavors, aromas and firm acid structure. “When the fruit moves to the cellar we implement a hands- on winemaking approach with precision sorting and small batch techniques including micro tanks and French oak barrels, all of which ensure an uncompromised level of quality that is always promised and always delivered,” says McAllister. Visit La Crema Estate at Saralee’s Vineyard, 3575 Slusser Road in Windsor for a reserved wine tasting or participate in a guided tour through the property. Choose from a variety of tasting experiences which range from sparkling wines and oyster pairings to wine and caviar pairings. v
process by using BlueMorph UV lights to sanitize tanks, high- pressure nozzles for cleaning and an innovative barrel washing system that re-uses recycled water up to three times,” says McAllister. The head winemaker went on to share that on the estate there are over 100 sheep and chickens that graze the vineyard daily
La Crema was founded in 1979 and you can visit the La Crema Estate at Saralee’s Vineyard in Windsor.
lacrema.com
20 Northbaybiz
Best of the North Bay 2024
HALL OF FAME CREDIT UNION
R EDWOOD CREDIT UNION
“I believe we have earned our members’ trust every day over the past 74 years, and we never take that for granted. We will continue to go out of our way to provide them with the service they deserve.” —Brett Martinez, president & CEO
By Rosie Padilla
C redit unions offer a more personal style of banking as a not- for-profit member-owned financial cooperative—prioritizing dedication to members. Redwood Credit Union is one such financial cooperative that continues to stand out among the crowd because of its allegiance to members and commitment to its core values. RCU’s continued success in NorthBay biz’s Best of the North Bay competition has elevated it into the inaugural class of Hall of Fame inductees. With over 35 first- or second-place wins since 2005, RCU has solidified itself as the best of the best among North Bay credit unions. Through values like leading with heart and empathy, RCU makes sure to vet its potential employees and hire compassionate individuals. Brett Martinez, president & CEO of RCU, describes how the credit union employees continue to put members first. “We hire passionate people who genuinely care about the wellness of our members and community, and whose personal values align with our organizational values,” says Martinez. “They are empowered to make a positive impact.” One of the benefits of being a credit union is not having to answer to any investors or stockholders regarding growing profits. “[RCU] is an $8.5 billion not-for-profit financial cooperative, which means we’re owned by our 465,000 members and operate solely to serve their best interests, as well as our communities,” says Martinez. Originally called Sonoma County Employees Credit Union (SCECU),
RCU has earned over 35 awards in the NorthBay biz annual readers’ poll.
are committed to meeting our members where they are. We prioritize finding personalized solutions for our members’ unique individual needs, ensuring they feel supported and empowered to succeed.” How does RCU separate itself from the competition? Martinez points to the additional services RCU offers: an in-house insurance agency, wealth management, a full suite of banking services for businesses and a licensed auto dealership. “[RCU offers these services] so people can take care of all their financial business in one place, save money and experience the RCU difference,” says Martinez. RCU also keeps the safety and security of its members data/ information at the top of mind. One example of this is the recent update to the credit union’s digital-banking platform—again, solidifying the dedication to giving RCU members the best possible service. “Prioritizing our members and staying focused on their needs is what drives our organization,” Martinez continues. “I believe we have earned our members’ trust every day over the past 74 years, and we never take that for granted. We will continue to go out of our way to provide them with the service they deserve. v
the business was formed in 1950, operating out of an office on Santa Rosa’s Courthouse Square. The first official branch of SCECU opened in 1967 at 370 Administration Drive in Santa Rosa and in 1982 was rebranded Redwood Credit Union—eventually growing to serve members living in Sonoma, Marin, Mendocino, Lake and Napa counties in 1997. As of 2023, RCU has 21 branches and continues to collect accolades for its success. Adds Martinez about the priorities of RCU employees: “We
Brett Martinez
redwoodcu.org
Best of the North Bay 2024
Northbaybiz 21
HALL OF FAME FINE JEWELERY
ER SAWYER JEWELERS
“We know we are successful by the amazing letters we receive, our many 5-star Yelp! and Google reviews, and our team receives flowers, wine, gifts… even wedding invitations! It makes us very proud.” —Ame Van Dyke, owner
By Rosie Padilla
E.R Sawyer Jewelers is a long-standing business in Sonoma County, with roots as far back as 1879. That was the year that Frank Sawyer, the founder of E.R. Sawyer Jewelers, opened his first watch and clock shop. The company has continued to thrive over the years—with 19 wins in the Best of the North Bay competition along with other accolades. And this year they have been inducted into the Best of the North Bay Hall of Fame.
With such an extensive history—how has E.R. Sawyer Jewelers managed to stay successful? Ame Van Dyke, who owns and operates the jeweler with her husband Doug, says the key lies in their dedicated team. Van Dyke stresses that she refers to the staff as a team rather than just employees because of their comradery. She explains that they train together, support each other and collectively support the community. Client service is a top priority at this jewelry shop; Van Dyke says the company continues investing in the latest technology in order to help manage client needs. On the jeweler’s website it states, “We pledge to deliver unparalleled customer service with honesty and integrity.” For this company, great customer service involves working with experienced professionals. Patricia Rickard, the in-house Certified Gemologist Appraiser (CGA) at E.R. Sawyer Jewelers, is one of only 400 in North America to have this CGA title. And, according to the website, there are approximately 500 Accredited Gem Labs in North America and E.R. Sawyer Jewelers says its the only one in the North Bay to hold this distinction. “We know we are successful by the amazing letters we receive, our many 5-star Yelp! and Google reviews, and our
You can visit Doug and Ame Van Dyke, along with their team of jewelry experts, at one of the two locations in Santa Rosa or St. Helena.
team receives flowers, wine, gifts…even wedding invitations! It makes us very proud,” says Van Dyke. Van Dyke also credits the success of the company to its loyal clients, who go on to recommend the jeweler through word of mouth. Further, E.R. Sawyer Jewelers is closely involved in the community—supporting local charities throughout Santa Rosa and St. Helena, periodically donating jewelry and gift certificates to good causes, as well as volunteering as a team to support local nonprofits. E.R. Sawyer Jewelers performs an array of services from appraisals to fire restoration. Whether you need a ring resized, a watch repaired or would like to design a custom piece of jewelry, E.R. Sawyer promises a quality product. v
ersawyer.com
22 Northbaybiz
Best of the North Bay 2024
HALL OF FAME INSURANCE BROKERAGE
“Everyone works hard and sincerely cares about each other. Because of this, our team members want to do a good job for our clients, their co-workers and the agency.” —Rob Daer, chief operating officer G EORGE PETERSEN INSURANCE AGENCY
By Cerrissa Kim
G eorge Petersen Insurance Agency has been serving clients since 1935 with a focus on helping Northern California residents protect their assets through competitive pricing and outstanding service. The insurance brokerage began serving the North Bay in 1974. With its mission to offer coverage at a fair and reasonable price as well as being honest and forthright with clients and companies, it’s no wonder George Petersen has continually earned the Best Insurance Brokerage title and is now being honored as a Best of the North Bay Hall of Fame inductee. Rob Daer, chief operating officer, says George Petersen Insurance Agency’s exceptional service starts with its company culture. “Everyone works hard and sincerely cares about each other. Because of this, our team members want to do a good job for our clients, their coworkers and the agency,” says Daer. He says it is a huge honor to be part of the Best of the North Bay Hall of Fame and that the agency is proud of its team and the high level of service they provide to clients. With most zip codes in Sonoma and Marin counties being considered high-risk wildfire areas and carriers tightening up their underwriting guidelines—including
George Peterson Insurance brokers value honesty and aim to offer their clients reasonable prices.
with many carriers trying to shrink their writings in California. “Everything we do is four or five times more difficult than it used to be,” says Daer. This has not, however, deterred George Petersen’s commitment to offering its clients the best protection for families, homes and businesses. In the 89 years since George Petersen started serving the North Coast area, the agency has become one of the largest and most respected insurance brokerage firms in the area. As one of the largest independently owned agencies in the area, with offices in 11 Northern California cities including Healdsburg, San Rafael and Santa Rosa, staff members use their knowledge of the industry to put together personalized insurance coverage for all their clients. No matter if a North Bay company is committed to serving the local communities or if they have a global outreach, George Petersen Insurance Agency staff use their experience, knowledge and the many relationships they have built over the years to find the right resources for clients and offer outstanding service and insurance coverage. v
requiring buildings over 25 years old to have major upgrades to items such as HVAC, roofing, plumbing and electrical—it’s been a challenging time. The industry is in transition,
gpins.com
Rob Daer
Best of the North Bay 2024
Northbaybiz 23
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