Best of the North Bay 2024

HALL OF FAME INSURANCE BROKERAGE

“Everyone works hard and sincerely cares about each other. Because of this, our team members want to do a good job for our clients, their co-workers and the agency.” —Rob Daer, chief operating officer G EORGE PETERSEN INSURANCE AGENCY

By Cerrissa Kim

G eorge Petersen Insurance Agency has been serving clients since 1935 with a focus on helping Northern California residents protect their assets through competitive pricing and outstanding service. The insurance brokerage began serving the North Bay in 1974. With its mission to offer coverage at a fair and reasonable price as well as being honest and forthright with clients and companies, it’s no wonder George Petersen has continually earned the Best Insurance Brokerage title and is now being honored as a Best of the North Bay Hall of Fame inductee. Rob Daer, chief operating officer, says George Petersen Insurance Agency’s exceptional service starts with its company culture. “Everyone works hard and sincerely cares about each other. Because of this, our team members want to do a good job for our clients, their coworkers and the agency,” says Daer. He says it is a huge honor to be part of the Best of the North Bay Hall of Fame and that the agency is proud of its team and the high level of service they provide to clients. With most zip codes in Sonoma and Marin counties being considered high-risk wildfire areas and carriers tightening up their underwriting guidelines—including

George Peterson Insurance brokers value honesty and aim to offer their clients reasonable prices.

with many carriers trying to shrink their writings in California. “Everything we do is four or five times more difficult than it used to be,” says Daer. This has not, however, deterred George Petersen’s commitment to offering its clients the best protection for families, homes and businesses. In the 89 years since George Petersen started serving the North Coast area, the agency has become one of the largest and most respected insurance brokerage firms in the area. As one of the largest independently owned agencies in the area, with offices in 11 Northern California cities including Healdsburg, San Rafael and Santa Rosa, staff members use their knowledge of the industry to put together personalized insurance coverage for all their clients. No matter if a North Bay company is committed to serving the local communities or if they have a global outreach, George Petersen Insurance Agency staff use their experience, knowledge and the many relationships they have built over the years to find the right resources for clients and offer outstanding service and insurance coverage. v

requiring buildings over 25 years old to have major upgrades to items such as HVAC, roofing, plumbing and electrical—it’s been a challenging time. The industry is in transition,

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Rob Daer

Best of the North Bay 2024

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