HALL OF FAME LUXURY CAR DEALER
“We put ourselves in the customer’s shoes every day, whether it’s sales or service, our job is to give our customers all the information they need…to make an informed decision.” — Jerry Reid, president and partner S MOTHERS EUROPEAN SANTA ROSA
By Cerrissa Kim
S mothers European in Santa Rosa was founded in 1982 and has grown to be a NorthBay biz reader favorite for those who enjoy the comforts and prestige of a luxury car. Smothers European is composed of two auto dealerships, Volvo and Mercedes-Benz, as well as a commercial Mercedes-Benz sprinter and van franchise. When asked why he thinks Smothers European has repeatedly earned NorthBay biz’s Best Luxury Car Dealer award, company President and Partner Jerry Reid says, “We work really hard to maintain a high level of service and professionalism.” Its dedication to customer satisfaction and quality service makes it a leader in the luxury car market. Smothers European prides itself on treating customers the way they want to be treated, with fairness and respect. “We put ourselves in the customer’s shoes every day, whether it’s sales or service, our job is to give our customers all the information they need so they understand the choices they have and can make an informed decision,” says Reid. Purchasing or leasing a vehicle can be a big decision so Smothers European assists its customers from the beginning to the end of the car-purchasing process. That care continues through quality maintenance and servicing of their vehicles. There are lots of exciting changes coming this year to the Smothers European Mercedes-Benz and Volvo dealerships.
Mercedes-Benz has 24 new models being introduced which includes electric vehicles, hybrids and vehicles with gasoline- powered engines. Volvo has two new cars that will be available: the fully Electric EX90 SUV and the EX40, with ranges of 300-plus miles. With a growing number of EVs in its portfolio, Volvo has realigned its naming strategy to more clearly distinguish its EVs, hybrids and gas-fired models. Reid says Smothers European Mercedes-Benz and Volvo being inducted into the Hall of Fame is a big honor and that the awards NorthBay biz bestows on businesses help to bring in new customers. The magazine, he continues, has helped keep the community going during trying times by bonding businesses and the community together. If you’re in the market for a new or used luxury vehicle, go to Smothers European in Santa Rosa where the staff always strives to meet the high expectations of its customers to provide excellent customer service and delivery of a quality luxury vehicle. v The team seen pictured at the Mercedes-Benz of Santa Rosa located on Corby Avenue.
President Jerry Reid pictured with General Manager Brian Velyvis.
smotherseuropean.com
26 Northbaybiz
Best of the North Bay 2024
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