Find Your Shangri-La in Shangri-La: Launching Our New Employer Brand
My Dear Colleagues,
Find Your Shangri-La in Shangri-La!
I repeated this tagline couple of times and had goosebumps!
Refreshed Employer Branding is more important than ever. If you work for Shangri-La Dubai as an existing or new colleague, you become an ambassador for the brand’s BPVV — Business, Purpose, Vision, and Values as well as reputation. New Employer Brand is not just a slogan or posters on the wall, but it is about authentically representing our organization both within our workplace and to the outside world. As an existing and new colleague, embracing and living with our company’s brand has a profound impact on our hotel’s and group’s success. New Employer Branding shapes how guests, stakeholders, business partners, but most importantly our own colleagues our company. Every interaction we have, during recruitment, onboarding, training, recognition, rewarding or daily engagement, or whether it is answering a phone call, attending the business at events, and posting on social media reflects our company’s image will represent the value of our New Employer Branding. By internalizing the brand, we contribute to a unified, positive reputation that helps build trust and loyalty. Living the brand culture boosts your own engagement and sense of belonging. When we align your actions with our company’s values, we are more likely to
feel feel connected to its purpose. This creates more fulfilling work experience, fosters collaboration, and encourages personal and professional growth. Colleagues and leadership recognize those who genuinely embody the brand, which can open doors for advancement and recognition. Embracing New Employee Branding means actively participating in the organization’s story. Having Joy in our workplace is one of our purposes to achieve together. It requires thoughtful creation, consistency, enthusiasm, authenticity, and qualities that set us apart as a reliable and joyful team player. By living the brand, we are not just following policies but shaping the future of the company and our own professional journey in harmony and joy. New Employer Branding is important for all of us because it shapes both personal and organizational success. Please embrace the brand, live it every day, and watch how it transforms our work and workplace for the better.
Find Your Shangri-La in Shangri-La!
Best regards, Hakan Ozel Vice President Operations & General Manager, Shangri-La Dubai
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