Find Your Shangri-La in Shangri-La: Launching Our New Employer Brand
Dear Colleagues,
At Shangri-La, we have always believed that true hospitality begins with people — with the warmth we share, the care we give, and the Joy we create every day. As we continue to evolve and grow, we are proud to introduce our refreshed Employer Branding: Find Your Shangri-La in Shangri-La. This new brand represents more than a tagline. It is an invitation — a call for each of us to discover meaning, purpose, and Joy in what we do, every single day. Joy is at the heart of our story. It is what defines our culture and connects us across continents and roles. Whether we are welcoming guests, collaborating with colleagues, or creating new experiences, Joy is the feeling that brings our purpose to life. Our Employer Brand reminds us that Joy is both personal and universal. It lives in the small moments — a smile shared, a challenge overcome, a milestone achieved. And it shines through our BPVV — Business, Purpose, Vision, and Values — the framework that guides our daily actions. The launch of Find Your Shangri-La in Shangri-La marks a milestone in our journey as a company and as a family. It captures what makes us unique —
our Asian heritage of heartfelt hospitality — and expresses it in a way that resonates with today’s world of work.
This Employer Brand will come to life through every touchpoint of the colleague experience: from recruitment and onboarding to learning, recognition, and daily engagement. You will soon see new visual assets, digital screens, and stories that reflect this refreshed identity — all designed to celebrate who we are and the Joy we bring to others. For me, Joy at Shangri-La is found in people. It is in the spark of excitement when a new colleague joins our family, the pride in a team’s success, and the quiet gratitude in seeing someone’s career flourish over time. Every day, I find Joy in being part of these moments — in listening, guiding, and witnessing how our people grow and thrive. There is a special kind of fulfillment that comes from seeing others discover their own strengths, pursue their passions, and embrace our culture of care. At Shangri-La, Joy is not something we find once — it is something we create together, again and again. It lives in our actions, our compassion, and the way we bring the Asian art of hosting to life every day.
That, to me, is what makes Shangri-La truly special.
Together, let’s Find Your Shangri-La in Shangri-La.
Best regards, A. Elcin Guner Director of Human Resources
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