UK GYMS – BY REGION
UK GYMS – BY REGION
PUBLIC SECTOR
PUBLIC SECTOR
Regional breakdown
Regional penetration rates: 2023 / 2024
Region
Gyms
Members
Average fee
2023
2024
8%
168
242 k
£31.31
East Midlands
7%
214
303 k
£33.45
Eastern
6.5%
6.4%
6.3%
6%
246
453 k
£37.87
London
5.5%
5.3%
5.2%
5.2%
5.1%
5%
5%
5%
4.9% 4.8%
4.9% 4.8%
4.9%
5%
4.7%
4.6%
118
167 k
£29.89
4.5%
4.5%
4.5%
4.5%
North East
4%
4%
3.8%
259
341 k
£30.06
North West
3%
79
105 k
£28.27
Northern Ireland
2%
339
359 k
£28.54
Scotland
1%
315
484 k
£36.27
South East
0%
E. Mids
Eastern London North East North West N. Ireland Scotland South East South West Wales
W. Mids Yorks & Humber
240
273 k
£32.75
South West
171
153 k
£32.92
Wales
183
237 k
£29.32
West Midlands
164
246 k
£29.29
Yorkshire & Humber
LONDON INSIGHT 2023
LONDON INSIGHT 2024
Regional gyms: 2023 / 2024
400
■ 10% of gyms ■ 13% of members ■ 16% of market value Over 450,000 members 5.1 % penetration rate 1 in 19.5 people in London is a member of a public gym
■ 10% of gyms ■ 14% of members ■ 15% of market value Over 450,000 members 5 % penetration rate 1 in 19.9 people in London is a member of a public gym
2023
2024
345
339
350
321
315
300
263
259
246
244
240
240
250
222
214
188
200
183
175
174
171
169
168
164
150
118
117
100
80
79
50
0
E. Mids
Eastern London North East North West N. Ireland Scotland South East South West Wales
W. Mids Yorks & Humber
UK average membership = 1,348 It ranges from: 895 in Wales (34% below UK average) to 1,841 in London (37% above UK average)
UK average fee = £32.07 It ranges from: £28.27 in Northern Ireland (12% below UK average) to £37.87 in London (18% above UK average)
104
105
STATE OF THE UK FITNESS INDUSTRY REPORT 2024
STATE OF THE UK FITNESS INDUSTRY REPORT 2024
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