Read for Free: 2024 State of the UK Fitness Industry Report

UK GYMS – BY REGION

UK GYMS – BY REGION

PUBLIC SECTOR

PUBLIC SECTOR

Regional breakdown

Regional penetration rates: 2023 / 2024

Region

Gyms

Members

Average fee

2023

2024

8%

168

242 k

£31.31

East Midlands

7%

214

303 k

£33.45

Eastern

6.5%

6.4%

6.3%

6%

246

453 k

£37.87

London

5.5%

5.3%

5.2%

5.2%

5.1%

5%

5%

5%

4.9% 4.8%

4.9% 4.8%

4.9%

5%

4.7%

4.6%

118

167 k

£29.89

4.5%

4.5%

4.5%

4.5%

North East

4%

4%

3.8%

259

341 k

£30.06

North West

3%

79

105 k

£28.27

Northern Ireland

2%

339

359 k

£28.54

Scotland

1%

315

484 k

£36.27

South East

0%

E. Mids

Eastern London North East North West N. Ireland Scotland South East South West Wales

W. Mids Yorks & Humber

240

273 k

£32.75

South West

171

153 k

£32.92

Wales

183

237 k

£29.32

West Midlands

164

246 k

£29.29

Yorkshire & Humber

LONDON INSIGHT 2023

LONDON INSIGHT 2024

Regional gyms: 2023 / 2024

400

■ 10% of gyms ■ 13% of members ■ 16% of market value Over 450,000 members 5.1 % penetration rate 1 in 19.5 people in London is a member of a public gym

■ 10% of gyms ■ 14% of members ■ 15% of market value Over 450,000 members 5 % penetration rate 1 in 19.9 people in London is a member of a public gym

2023

2024

345

339

350

321

315

300

263

259

246

244

240

240

250

222

214

188

200

183

175

174

171

169

168

164

150

118

117

100

80

79

50

0

E. Mids

Eastern London North East North West N. Ireland Scotland South East South West Wales

W. Mids Yorks & Humber

UK average membership = 1,348 It ranges from: 895 in Wales (34% below UK average) to 1,841 in London (37% above UK average)

UK average fee = £32.07 It ranges from: £28.27 in Northern Ireland (12% below UK average) to £37.87 in London (18% above UK average)

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STATE OF THE UK FITNESS INDUSTRY REPORT 2024

STATE OF THE UK FITNESS INDUSTRY REPORT 2024

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