OPERATOR PERSPECTIVE
It’s worked well with the Ride to Work scheme, too, so the model is there. I believe we need something like this to help us really shift the dial, so we’re not simply incremental in our progress, which is what I believe we are at the moment. And of course, given our sector’s contribution to preventative mental and physical health, health and wellbeing is a big opportunity. That includes wellbeing in the workplace, where government is looking to direct funds to address the significant growth of absenteeism and presenteeism. However, for our sector to thrive in this role, we need government to move from statements and strategy to policy and funding across preventative health services. Social value metrics that prove our health impact and contribution will be key to our being recognised as part of
the national health agenda, but we also need to look very seriously at our messaging and imagery. There is a market for aspirational images, but a far larger percentage of the population will be alienated by them. Our whole sector has to start focusing on how you feel and how your body functions as a result of being active, not just how you look. The pace at which we’re moving on this is glacial. A final point on health and wellbeing: we really need a bank of great examples we can learn from. At the moment, there’s huge enthusiasm from both sides – PCTs and national health departments, and teams at leisure facilities – but not enough evidence that guides willing parties on best practice and joining the dots, or signposting of proven routes to successful collaboration. With best practice examples across health and wellbeing partnerships, we can all replicate faster and stimulate forward-looking activity that will benefit everyone.
Industry Partners
We are excited to renew our partnership with Leisure DB and continue our journey in 2024. With over 25 years of industry experience, P81 specialises in delivering top-tier branding and product solutions tailored to your unique needs. We're eager to once again bring our expertise to the Evolve event, adding new merchandise to the goody bags for VIP partners at the annual conference. We look forward to catching up with you all.
We really need a bank of great examples we can learn from. With best practice examples across health and wellbeing partnerships, we can all replicate faster.
Starter Packs
Merchandise
Uniform
Outreach
Referral
Retail
Stock holding
Business Gifts
P81.co.uk
Speak to p81 today find out how we can help with your lead generation and outreach solutions.
GLL is developing new products, sessions and programmes to encourage more young people to get active in its centres
Check the P81 website for the latest #P81family uploads!
114
STATE OF THE UK FITNESS INDUSTRY REPORT 2024
Made with FlippingBook - Online catalogs