INDUSTRY VIEWS
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FUTURE-PROOFING THE SECTOR WHY THE FITNESS INDUSTRY MUST NOW FOCUS ON HEALTH In an ever-evolving landscape, the fitness industry is continually challenged to adapt, innovate and ultimately prove its essential status within the communities it serves. Post-pandemic, that means focusing on health. The importance of this transition cannot be overstated. As society grapples with an increasing prevalence of sedentary lifestyles, chronic diseases and mental health challenges, the role of the fitness industry extends far beyond the confines of any gym. It is – or certainly can be – a vital ally in the collective pursuit of a healthier, happier population. Already, we’re seeing forward-thinking operators embrace this agenda – the likes of Life Leisure within GM Active, for example, which is itself doing fantastic things around active wellbeing across Greater Manchester. David Lloyd and a host of independents such as Code Fitness, FTC Gym and OnePT also deserve a mention. Prioritising holistic wellbeing over physical aesthetics, these operators are no longer confined to the traditional boundaries of ‘fitness’. They are highlighting their relevance and increasing their impact by catering to a significantly broader demographic, delivering ‘health’ in ways that appeal to the wider population. They are future-proofing their businesses by offering essential services where they can prove their effectiveness. Key to this transformation is the strategic implementation of advanced technologies such as TANITA body composition analysis. Enabling a multifaceted approach to health monitoring, these technologies allow fitness operators to deliver tailored experiences that cater to individual needs and goals. From comprehensive body assessments to personalised health improvement plans, these integrated solutions empower both operators and members to track progress effectively and make informed decisions regarding their health journeys. Such accurate measurement is critical to the delivery of health, in turn enabling the industry to expand its reach far beyond the traditional 15 per cent market saturation. Operators embracing this shift are poised to connect with a diverse array of individuals seeking to improve their wellbeing. By embracing a health-centric model, operators also have the opportunity to cultivate lasting relationships with their members and other local health providers – relationships built on trust, support, knowledge and impact. I hear frequently that building a sense of community and belonging is essential for the long-term success of any facility; members tend to stay significantly longer when they experience this. The future of the fitness industry lies in its ability to prioritise health and fully embed itself in the communities it serves. Through the integration of technologies such as TANITA, operators can position themselves as leaders in the pursuit of a healthier society. The data justifies your impact, and measurements such as metabolic age drive engagement beyond a focus on weight or body fat alone. If we genuinely want to remain relevant and be seen as a viable and essential provider of health interventions, we must embrace a much wider approach, looking collaboratively both inside and outside the walls of our buildings.
Forward-thinking operators are future- proofing by offering essential services where they can prove their effectiveness
Industry leading health monitoring and body composition analysis solutions, powered by TANITA. Working with a number of partners, alongside our own software solution, there is something to suit every type of
health and fitness facility. Whether your focus is:
SIMON WILKINSON Fitness & Sport Lead, TANITA UK
• Better engagement to support members’ health goals, resulting in improved retention • Increased revenue through paid for measurements and health checks
TANITA offers you Japanese precision for accuracy, and the most flexible product selection on the market.
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For more information please contact Simon Wilkinson, Fitness and Sport Lead, TANITA UK on 07795 278733 or simon.wilkinson@tanita.eu
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STATE OF THE UK FITNESS INDUSTRY REPORT 2024
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