CONTENTS
STATE OF THE UK FITNESS INDUSTRY REPORT 2024
WELCOME TO LEISURE DB’S STATE OF THE UK FITNESS INDUSTRY REPORT 2024
INTRODUCTION FOUNDER FOREWORD
PUBLIC SECTOR DEFINITIONS
7
93
9
95
INDUSTRY VIEWS
UK GYMS – OVERVIEW
104
UK GYMS – BY REGION
Leisure DB is the leading independent data specialist in the UK leisure sector, providing robust market intelligence and analysis across the full scope of an increasingly diverse industry. For over 30 years, our reports have provided UK operators, suppliers, investors, consultants and government bodies with invaluable analysis of sector performance and trends. The data and insight we provide enables businesses across the sector to make strategic decisions with precision and confidence – suppliers and operators, independents and multi-site operations, public and private, direct and through leisure consultancies. We believe deeply in the importance of our sector. We’re here to help grow it. Find out how we can help your business achieve its potential – see page 135. We are for the industry, by the industry.
TOTAL MARKET UK FITNESS MARKET
106
OPENINGS & CLOSURES
23
108
SECTOR TRENDS
32
PRIVATE & PUBLIC SECTORS
109
MANAGEMENT MODELS
33
OPENINGS & CLOSURES
116
TOP 10 OPERATORS
34
UK GYM LOCATIONS
LEISURE DB REPORT METHODOLOGY
PRIVATE SECTOR DEFINITIONS
125
41
127
REPORT PARTNERS
42
UK CLUBS – OVERVIEW
132
OUR EXPERT TEAM
53
UK CLUBS – BY REGION
135
WORK WITH US
60
OPENINGS & CLOSURES
62
SECTOR TRENDS
69
TOP 30 OPERATORS
70
TOP 10 OPERATORS
77
INDEPENDENTS & CHAINS
83
LOW-COST OPERATORS
NEW TO THIS YEAR’S REPORT
New to this year’s report are operator and thought leader interviews, for insight into the story behind the statistics.
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73
TARA DILLON – CIMSPA
FINANCIAL SUMMARY - PUREGYM
36
79
DAVID STALKER – EUROPEACTIVE
ANDY THOMPSON – ANYTIME FITNESS
46
88
COLIN WAGGETT – THIRD SPACE
FINANCIAL SUMMARY - THE GYM GROUP
98
DEEPESH THAKRAR & VALENTINA KRISTENSEN – OAKNORTH
SARAH WATTS – ALLIANCE LEISURE
56
111
PETER BUNDEY – GLL
64
JUSTIN MUSGROVE – FITNESS FIRST
120
DUNCAN JEFFORD – EVERYONE ACTIVE
Our thanks go to everyone for their time and willingness to share their expertise and experiences.
© Leisure DB. All rights reserved unless otherwise agreed in advance by Leisure DB. No part of this report may be sold, passed on, communicated, or disseminated in any form.
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STATE OF THE UK FITNESS INDUSTRY REPORT 2024
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