INDUSTRY VIEWS
More than ever before, gym members and prospective members are focusing on goals of health, wellness and longevity – an interesting trend for us at Performance Health Systems/Power Plate, as these now top-of-mind principles have been the foundation of our expertise and products from the very beginning. Many people think of Power Plate® as a fitness tool, and it certainly delivers great fitness benefits, improving strength, cardiovascular performance, flexibility and recovery, as well as supporting disciplines such as yoga and massage. It’s why leading professional and national sports teams globally have incorporated it into their training and rehab/recovery programmes for decades. But Power Plate goes far beyond fitness. We’re on a mission to optimise people’s health, taking the pressure off the NHS by empowering gym and health club operators to deliver the fundamentals of healthcare within their own environments. As our sector looks to open doors within the UK’s healthcare system, it’s vitally important that it has the independently-verified evidence to make a compelling case. We’re committed to providing this, with an exceptional library of independent scientific research and clinical evidence – and applied case studies – to demonstrate Power Plate’s positive impact across a wide range of populations and health conditions. This evidence has already given our customers the data they need to secure NHS contracts. Having the right equipment is also critical, and our growing range of products actively supports broad-based health and wellness. Alongside our world-leading whole body vibration platforms, the new Power Plate REV® vibrating indoor cycle is currently used primarily in elite sports, including for rehab, but is ready to roll out across multiple market segments, while our targeted vibration devices are simple but effective mobilisation and recovery tools. We also have the world’s leading osteogenic-loading technology to promote and improve skeletal health, countering the onset of osteopenia and osteoporosis – a major concern in the UK today. We call it bioDensity®. As clubs embrace the trend towards dedicated in-club recovery spaces, we are therefore a go-to partner, working collaboratively as we believe 360° wellness is best delivered in partnership. Bannatyne, for example, is partnering with Power Plate and TRX to create Activation & Recovery Rooms at its Bannatyne Just Fitness clubs. We expect to see demand for such concepts grow dramatically and quickly, helping more members feel and move better – with less pain, soreness and internal inflammation – which studies show improves overall physical and mental health. In turn, gyms will benefit through higher levels of members satisfaction. From menopause support to mobility, special population programmes to recovery and rehab, we give gym operators the products, services and partnerships they need to bring health and wellness to life across an unparalleled range of populations. We’re here to help gyms embrace a more health-centric agenda, to truly change people’s lives. A NEW AGENDA EMPOWERING CLUBS TO DELIVER BROAD-BASED HEALTH & WELLNESS
We’re here to help gyms embrace a more health-centric agenda, to truly change people’s lives
STEVE WRIGHT Vice president – EME, Power Plate
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STATE OF THE UK FITNESS INDUSTRY REPORT 2024
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