UK FITNESS MARKET
TOTAL MARKET
Overall, the UK health and fitness industry is performing strongly, with our data showing member numbers, market value and penetration all surpassing pre-pandemic levels and reaching all-time highs. Our research also identified a slight rise in the number of gyms, although the total remains below the highs of 2019. Of note, while the private sector is forging ahead on all measures, challenges remain for the public sector: the number of gyms has fallen, and member numbers and penetration have risen but not yet to previous highs. It is only in the measure of market value that an all-time high has been achieved. The operator and thought leader interviews throughout this report explore the challenges and opportunities across the various segments of the industry.
NO DATA 2020 & 2021 DUE TO COVID-19
2019 2022 2023
2024
Gyms
7,009
7,239 7,063
6,998
0.2 %
Members
10.7 m 4.1 %
10.4 m 9.9 m 10.3 m
Market value
£5.9 bn
£5.1 bn £4.8 bn £5.4 bn
9.7 %
Penetration rate
15.9%
15.6% 14.6% 15.1%
In the 12 months to the end of March 2024, the total number of UK gyms is back over 7,000 (+0.2%). Total UK membership has risen to 10.7 million (+4.1%) and the penetration rate has rocketed to 15.9%, surpassing 2019’s pre-pandemic high.
£
The industry market value has increased to £5.9bn in 2024 (+9.7% since 2023 and an all-time high).
%
In the 12 months to the end of March 2024, the % increases in member numbers and market value were greater in the private than in the public sector: +5.1% and +10.9% for the private sector versus +1.9% and +6.2% for the public sector.
#
PureGym and GLL remain the UK’s leading private and public operators, respectively, by number of gyms.
PureGym, SLM (Everyone Active) and JD Gyms are the only three operators to have added 10 or more gyms in the last 12 months, logging 34, 12 and 10 respectively.
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STATE OF THE UK FITNESS INDUSTRY REPORT 2024
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