DEFINITIONS
PRIVATE SECTOR
PRIVATE CLUBS
All UK private health and fitness clubs with a gym facility that’s available to members of the general public on a pay-and-play or membership basis.
AVERAGE FEE
Monthly peak gym membership fee on the non-contract option, if this is available, or the rolling peak monthly gym membership fee in the absence of a non-contract option. Private sector market value estimates the annual income at each club based solely on the single adult monthly peak membership fee, multiplied by the number of members at that club. Figures are then aggregated, combining the income of all private sector clubs to estimate total private sector market value. This figure takes no account of the different membership schemes available, nor any secondary spend at clubs.
MARKET VALUE
PENETRATION RATE
Percentage of the UK population that has a gym membership, based on Experian’s mid-2022 UK total population estimate of 67,439,463.
OPERATORS
Top 10/30 operators: Clubs belonging to the top 10/30 operators, as ranked by number of clubs. Where operators are tied in total number of clubs, higher ranking is determined by the greatest total fitness membership. Where an operator has more than one brand, these are listed together – e.g. Everlast Gyms is encompassed within the Sports Direct Fitness club count, while Xercise4Less clubs fall into JD Gyms’ club count. Openings: Clubs that opened between 01/04/2023 and 31/03/2024. Closures: Clubs that closed between 01/04/2023 and 31/03/2024. If a club is taken over by another operator, this is not counted as a closure or a new opening. Independents: Single-site clubs – not part of a larger brand or group of clubs. Multi-club operators: Branded groups of clubs or an owner that operates more than one club. Clubs belonging to a low-cost chain (two or more clubs) where the non-contract membership option across the majority of clubs is usually less than £25 a month. Based on this definition, our report includes clubs from the following operators: 24/7 Fitness, Buzz Gym, JD Gyms, Kiss Gyms, New Age Fitness, NRG, Pump Gyms, PureGym, Simply Gym, The Gym Group and Xercise4Less. N.B. Coach Gym, Foundry Gym, Lifestyle Fitness and Revolution Fitness are no longer included in the low-cost sector club counts, as their clubs now charge on average more than £25 a month.
OPENINGS & CLOSURES
INDEPENDENTS & MULTI-CLUB OPERATORS
LOW-COST CLUBS
41
STATE OF THE UK FITNESS INDUSTRY REPORT 2024
Made with FlippingBook - Online catalogs