LOW-COST OPERATORS
LOW-COST OPERATORS
PRIVATE SECTOR
PRIVATE SECTOR
NO DATA 2020 & 2021 DUE TO COVID-19
Top three low-cost operators: Clubs and members
Clubs: Low-cost vs rest of market
2 m
PureGym
5000
743
683
724
741
1.75 m
598
515
4000
450
1.5 m
319
257
196
101
58
1.25 m
The Gym Group
3000
1 m
2000
3827
3770
3736
3732
3715
3504
3250
3231
3102
0.75 m
3088
3075
3073
JD Gyms
1000
0.5 m
0.25 m
0
2011
2012
2013
2014
2015
2016
2017
2018
2019
2022
2023
2024
0 m
Rest of market
Low cost
0
25 50 75 100 125 150 175 200 225 250 275 300 325 350 375 400
Number of clubs per operator
Members: Low-cost vs rest of market
8 m
3 m
2.8 m
2.8 m
2.7 m
All low-cost clubs account for:
2.2 m 2.5 m
1.9 m
6 m
1.3 m
0.94 m
0.68 m
16 % CLUBS
41 % MEMBERS
20 % MARKET VALUE
0.18 m 0.35 m
4 m
4.3 m 4.2 m 4.1 m 4.1 m 4.1 m 4 m 4.2 m 4.1 m 4.2 m
4.3 m
2 m
3.9 m 4.1 m
No change from 2023
No change from 2023
Up from 19 %
0 m
2011
2012
2013
2014
2015
2016
2017
2018
2019
2022
2023
2024
Rest of market
Low cost
NO DATA 2020 & 2021 DUE TO COVID-19
Market value: Low-cost vs rest of market
Low-cost operators – share of private sector market: 2011–24
£4 bn
50%
Members
£3 bn
Clubs
40%
Market value
£2 bn
30%
£1 bn
20%
10%
£0 bn
2011
2012
2013
2014
2015
2016
2017
2018
2019
2022
2023
2024
0%
Rest of market
Low cost
2011
2012
2013
2014
2015
2016
2017
2018
2019
2022
2023
2024
86
87
STATE OF THE UK FITNESS INDUSTRY REPORT 2024
STATE OF THE UK FITNESS INDUSTRY REPORT 2024
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