Unlike many members of his family, Yasyf Mohamedali didn’t go to medical school. Even as a teenager, he was far more interested in technology and entrepreneurship. In fact, he launched his first business while in high school, reselling domain names for websites. While attending MIT, Mohamedali found a way to leave his mark on the medical field too. It all started with Joe Kahn, a Harvard student from South Africa who suffered from an undiagnosed medical condition. This unnamed illness caused the young student to have bouts of high fever, diarrhea, and vomiting. Worse still, Kahn was unable to get clear answers from doctors and was often sent from one specialist to the next without so much as a follow-up appointment. Kahn’s struggles navigating the health care system, despite having access to some of the best medical facilities in the United States, made Mohamedali realize just how unique his own access to care had been. Growing up as the son of two physicians in rural Canada, Mohamedali never struggled to get medical advice at a moment’s notice. “Whenever I got sick, I just called a doctor in my family,” he explained in a 2018 interview with the MIT Alumni Association. “I want people like Joe to have that kind of relationship with their care.” So, the two university students founded Karuna Health. This online platform helps doctors keep in contact with their patients, track their progress, and coordinate treatment with other care providers. Leveraging his experience in the tech field, Mohamedali designed Karuna to integrate digital medical records with patient-preferred means of communication, from SMS to WhatsApp — all without breaching the strict HIPAA privacy regulations. This way, users can make appointments, send automatic reminders for medication refills, and hear from patients at a moment’s notice. Yasyf Mohamedali Brings Patients and Doctors Together ENTREPRENEUR SPOTLIGHT
3 ESSENTIAL TIPS FOR USING FACEBOOK LIVE And Making Your Broadcast a Success
Facebook Live has been available to Facebook users for years now, but many business owners still haven’t taken advantage of this powerful customer engagement resource. Essentially, this technology gives users the ability to broadcast live from their Facebook account. For businesses, a gold mine of opportunity is opened to connect with customers and prospects in real time. Some companies utilize it for product launches, rebranding, general announcements, or directly engaging with potential customers. That said, a poorly executed broadcast can leave you with more issues than you started with. With that in mind, here are some essential tips to ensure your Facebook Live videos strengthen your marketing instead of weaken it. 1. Record for at least 10 minutes. If you set out to broadcast for 45 seconds, your content isn’t going to reach anyone in your target audience. A good rule of thumb is to create enough content so that your event reaches at least 10 minutes. With an average broadcast time of 10 minutes, your audience will have more opportunity to see your content, and you’ll reach the highest number of people possible. 2. Prioritize good production quality. You don’t need to be a professional videographer to develop quality video content, but a poor broadcast could damage your brand. For example, your viewers will be distracted if you use an unsteady camera, so invest in equipment to keep your broadcast steady, like a tripod. In addition, make sure your environment is completely quiet so your audience can focus on your content without hindrance. If you plan on having more than one person in the video, use microphones to ensure your audience can hear you. 3. Engage with the comment section. You could be alienating the audience you’re trying to engage by failing to respond to questions in the comment feed. Facebook Live isn’t just about broadcasting yourself; it’s also about communicating with your viewers directly to develop relationships with them. And as an added bonus, viewers’ comments can give you valuable feedback and consumer insights. It takes effort, but putting in the time to respond is well worth it to show you care about your audience’s opinions. These tips only scratch the surface of making your Facebook Live event a success, but they offer a good starting point. Before you dive in, know that Facebook’s platform changes periodically, so be sure to test Facebook Live on your personal page to familiarize yourself with the updated format. And to stay up to date on all of Facebook’s updates, check out their new newsroom at Newsroom.FB.com.
Karuna, which means “compassion” in Sanskrit, is poised to bring doctors and patients closer together and keep people from slipping through the cracks in the health care industry. According to Inc.com, the startup has already raised $1.3 million from investors. It looks like Mohamedali is well on his way to making health care more accessible for all.
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