VANESSA KURTH ’23
MAJOR Marketing
HOMETOWN Wausau, Wis. ORGANIZATION Agency 81 Stevens Point, Wis. TITLE Market Research Analyst
What I did: I was responsible for gathering and analyzing data trends from multiple sources, interpreting results, providing regular reporting and developing research-based recommendations from my analysis. I provided recommendations and executed strategies for content development in relation to keyword-specific SEO goals. I researched competitors and compiled data for benchmarking. I also devised and evaluated methods for collecting data such as surveys, opinion polls, and questionnaires. What I liked: I enjoyed working in an environment where I could grow my current skills and expand my knowledge in marketing. I also really enjoyed being able to work with creative and talented leaders who also have the same passion for marketing as I do.
Future Dream Job: My dream job is to be an entrepreneur.
SCHOOL OF BUSINESS AND ECONOMICS
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