JAKE THEIS ’23
MAJOR Data Analytics HOMETOWN Chanhassen, Minn. ORGANIZATION Sentry Insurance Stevens Point, Wis. TITLE Search Engine Optimization Analyst
What I did: • Collaborated with a group of interns to assess and diagnose options for implementing automation in our current claims processes and present recommendations to executives. • Monitored performance of Google Ads campaigns and web pages across all our brands and created reports and analysis for brand managers that diagnosed areas of improvement and made suggestions for improving visibility and acquisition. • Utilized Google Analytics to perform ad hoc analysis for members of our marketing team that allowed for actionable insights. What I liked: Independence of being able to take on my own projects and find value and reward in providing and implementing suggestions on how to improve select marketing campaigns. Future Dream Job: • Business intelligence/data analytics for a professional sports team or league. • Linemaker for a Vegas sportsbook.
SCHOOL OF BUSINESS AND ECONOMICS
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