3.0 VISUAL MERCHANDISING
3.14 Cash counter unit
Purpose: The cash counter is an opportunity to encourage impulse purchases and is used to display the following:
Ideal sales area for:
⦿ Impulse purchases ⦿ Gift suggestions ⦿ Ongoing promotions and campaign display
There should be adequate empty space to allow customers to place their bags on the counter while paying.
17/04/2023
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