Introduction
Bateel is an iconic brand, globally renowned for innovating the gourmet date and launching an exclusive retail environment. As a leader in the luxury retailing of gourmet foods, the Bateel Boutique represents stunning architectural design, displaying precisely merchandised products and packaging, unique to the brand. The Bateel Merchandising Manual is a guide to maintaining the Bateel image and consistent high standards through visual merchandising. The manual will act as a vital guide for Boutique Managers and store teams, corporate and franchise operated boutiques, as well as the visual merchandising team – the custodians ensuring our products and luxury packaging are perfectly displayed. The Manual showcases how the Bateel premium products should be arranged and presented, as well as providing a standard arrangement for unique customer requests, outside of display guidelines.
Date Updated: 25/03/2023
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