Date Updated: 17/04/2023
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3.0 VISUAL MERCHANDISING
3.5 Date showcase
The date showcase needs to be arranged by variety on plain white trays Dates must be arranged into plain, pressed and filled varieties The dates must always be arranged in pyramid form The displayed products must always have their respective name/price tags
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3.0 VISUAL MERCHANDISING
3.6 Date pyramid tray arrangement
Prepare clean rectangle tray. Start piling layer from both sides then fill in centre. Repeat the piling process, reducing in quantity as you ascend. Finished product in pyramid form.
DATEBASE
DATETOP
Start piling layer from bothsides then fill in centre.
Start piling layer from bothsides then fill in centre.
Repeat the piling process,
Repeat the piling process,
Prepare clean rectangle tray.
reducing in quantity as you ascend.
reducing in quantity as you ascend.
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3.0 VISUAL MERCHANDISING
3.7 Wrapped origin chocolate showcase
➢ Wrapped origin chocolates should be displayed on the top and bottom shelf of the showcase ➢ Chocolates must be displayed on an acrylic tray with a maximum of two types of chocolate per tray depending on the size of the showcase ➢ Displayed chocolates should be in two layers as per category and colour ➢ Light and dark varieties should be alternated ➢ Chocolates must be aligned straight to be visually appealing ➢ Arrangement should be done in a uniform manner (i.e. facing/pointing in the same direction with the chocolate design being highlighted) ➢ All standard gift boxes should be at the back, displaying both closed and open boxes in colour harmony or seasonal boxes ➢ Price tag must be present
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3.0 VISUAL MERCHANDISING
3.8 Royale date chocolate
➢ Royale Date Chocolates should be displayed on the top layer of the showcase to the left side ➢ The chocolate should be placed on a ceramic plate ➢ Chocolates must be aligned straight to be visually appealing ➢ Arrangement should be done as per VM guidelines ➢ Price tag must be present
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3.0 VISUAL MERCHANDISING
3.9 Origin Chocolates
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3.0 VISUAL MERCHANDISING
3.10 Origin chocolate tray arrangement
⦿ The chocolate display should be presented on a ceramic plate. ⦿ Display chocolates as per category (e.g. praline, ganache, marzipan, wrapped etc.) ⦿ Light and dark variety should be alternated. ⦿ Chocolates must be aligned straight to be visually appealing. ⦿ Arrangement should be done in a uniformed manner (e.g. facing/pointing in the same direction with the chocolate design being highlighted) .
Praline & Marzipan
Rochers
Ganache
Truffles
Truffles
Truffles
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3.0 VISUAL MERCHANDISING
3.11 Date chocolate tray arrangement
➢ Display chocolates in a series of colour such as milk, dark and white ➢ Align chocolates in a straight position especially for elongated-shaped varieties
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