3.0 VISUAL MERCHANDISING
3.7 Wrapped origin chocolate showcase
➢ Wrapped origin chocolates should be displayed on the top and bottom shelf of the showcase ➢ Chocolates must be displayed on an acrylic tray with a maximum of two types of chocolate per tray depending on the size of the showcase ➢ Displayed chocolates should be in two layers as per category and colour ➢ Light and dark varieties should be alternated ➢ Chocolates must be aligned straight to be visually appealing ➢ Arrangement should be done in a uniform manner (i.e. facing/pointing in the same direction with the chocolate design being highlighted) ➢ All standard gift boxes should be at the back, displaying both closed and open boxes in colour harmony or seasonal boxes ➢ Price tag must be present
17/04/2023
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