ada PET ation® Our Group believes in the collective responsibility shared by individuals, businesses, social organisations, and governments towards fostering a circular mindset. This commitment is pivotal for the prosperity of humanity and the preservation of our planet. At the heart of our principles lies a proactive choice to actively contribute to solutions rather than remain bystanders. We acknowledge the urgency to guide the plastic industry towards circularity, striving to maintain positive impacts while mitigating negative effects. Central to our vision is a just and inclusive transition, prioritising collaboration, honesty, and proactive measures for the collective good. adaPETation® shows our dedication to turning theory into action, fostering regenerative initiatives across all sectors, and upholding human rights within our value chain. Through the adaPETation® Think Tank, established in 2021, we’ve harnessed knowledge from prominent voices in PET circularity, showcasing impactful solutions to close the loop. Our commitment to raising awareness is evident in the significant growth of our subscribers, readership, and engagement rates on platforms like LinkedIn.
+72 %
subscribers vs 2022
+5 %
The introduction of the PET Heroes Award further underscores our commitment to recognising individuals who champion innovative solutions, such as the winner of our first edition, Helena Navarro, and her creation of respiratory assistance devices made from PET bottles, positively impacting children’s lives in Kenya. Looking forward, our commitment to addressing plastic waste takes a significant stride with the launch of the Plastic2Prosperity alliance under the adaPETation® network. This initiative underscores our belief in collaboration as the cornerstone of circularity, aiming to forge partnerships across industries and regions to champion sustainable solutions. Our goal is to catalyse systemic change through innovative approaches that prioritise human rights and community wellbeing. By inviting like-minded partners to join us, we aspire to make substantial contributions towards a more equitable and people-centric transition.
LinkedIn engagement reaching 11%
+9 %
readership & listenership
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STRATEGY
CIRCULARITY
INNOVATION
ENVIRONMENT
GOVERNANCE
PEOPLE
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