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CaseBarnettLaw.com
949-565-4886
MAY 2024
TO THE WOMEN WHO MADE US A HEARTFELT THANKS!
Hands down, mothers are the greatest blessing in our lives. They provide us with so much unconditional love, support our dreams and endeavors, and are our greatest source of reason and inspiration. From the sidelines, they will always be our best cheerleaders in all that we do and, no matter what, will always want to see us succeed and flourish. Because of Mother's Day, I've reflected on the extraordinary women who have made a large impact on my life. I’m so fortunate to have three incredible mothers in my circle: my own mother, Abby Barnett; my mother-in-law, Laura Ferguson; and my wife, Nicole, who is also the loving mother of our children.
I’m so lucky to call her my wife and mother of my children.
Since day one, Nicole has had so much strength and grace as a mother. Our children have unique needs, and Nicole meets these with a remarkable mix of sacrifice and creativity. She not only ensures that our home is comfy, warm, and beautiful, but she also plans and puts together incredible family adventures that leave us all in awe. Her ability to manage the kids' needs while giving them ample space to grow and explore independently is nothing short of inspiring. “Amazing” barely captures what Nicole brings to our family — her dedication is truly admirable, and I’m so lucky to call her my wife and mother of my children. Mother's Day was a wonderful way to celebrate the monumental impact of these women on our lives. Whether creating unforgettable memories, providing educational support, or demonstrating unconditional love, mothers shape us in so many ways. To all the mothers out
My mom sacrificed a great deal to ensure that my sister and I had fulfilling childhoods. I remember she was always present at our countless sporting events and school activities. She had such a creative touch about her that made simple moments memorable. Whether it was driving a carpool to flag football games or surprising us with her infamous pizza bagels — the envy of all my friends — she was always there, encouraging us to push our limits and achieve our dreams. This support instilled in me the values of exceeding expectations and loving unconditionally. Thanks to her, my childhood is full of cherished memories! Laura Ferguson, my mother-in-law, has been an incredible grandmother to our children. Her unconditional love and support and the joyous memories we've created with her have been a huge part of our lives. She raised an extraordinary daughter, Nicole, who has become the love of my life and a phenomenal mother, too!
there — thank you for your endless love and invaluable lessons. You are truly our greatest cheerleaders and biggest blessings. We hope you had a wonderful Mother’s Day!
–Case Barnett
CaseBarnettLaw.com
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949-565-4886
7 MARKETING SECRETS EVERY BUSINESS SHOULD KNOW
‘Mere Exposure Effect’ People tend to trust familiarity. If they keep coming back to their internet haunts and notice your brand repeatedly, they’re more likely to trust you and convert. Keep pushing those ads; you’ll build a loyal clientele over time. Do More Businesses often get discouraged when they start social media marketing to attract new leads without success. However, they can try posting multiple times every day, making a daily video, or using SEO more effectively. Developing a following takes time and perseverance. ‘Rule of Seven’ Customers generally have an issue to solve or a pain point to alleviate by coming to your business. They will typically require seven touchpoints before making a purchase. So, optimize every moment of the customer journey. Sell Benefits The most successful marketing typically explains why potential customers need something, not what it is. It targets customers’ emotions because they compel action. Marketing is always challenging. However, you can always accomplish your marketing goals through a carefully structured approach leveraging these secrets.
Successful marketing campaigns require an understanding of the human condition and effective strategies. These seven marketing secrets will aid you on your journey to build brand awareness and make impactful conversions. Target Audience Market to the audience most likely to buy your products and return. But if your target audience is “everyone,” reconsider. When you try to market to “everyone,” you dilute your message. Narrowing it down allows you to focus. Ideal Customer Avatar (ICA) An ICA is the person to whom you’re going to sell. Generally, you should know the following information about them: • Demographics: What’s their age, gender, and job title? • Location: Is your customer base in town, in-state, or international? • Psychographic: What are their values, political beliefs, and lifestyle?
After determining how best to market to your ICA, put ads on their favorite blogs, social media sites, and media outlets.
Be the Solution Research customer challenges and develop a message emphasizing how buying your product will solve their problems. Provide evidence and explanations whenever possible to show you understand and relate to their issues.
OUR CLIENTS SAY IT BEST “From the very beginning, Case was extremely thorough and mindful of the fact that, as someone who had never been in trouble with the law before, I would need the entire process explained again and again. Case was compassionate to my situation to a degree not normally seen in any capacity, which very much helped to put me at ease during the various legal proceedings. After almost a yearlong process and many difficult days in court, we went to trial. As a non-lawyer I know that I can't accurately describe how impressive it was to witness Case in trial. What I can say is that he had a mastery of the facts, down the smallest detail, and that required a level of commitment not normally seen in any profession. The jury was out for less than two hours before we returned to hear the life-changing verdict. Case dedicated himself to understanding every facet of the case; because of that, my future remains intact. I owe my life to Case Barnett.” –Edward S. This publication is intended to educate the general public about personal injury and elder abuse. It is not intended to be legal advice. Every case is different.
CaseBarnettLaw.com
949-565-4886
PAGE 3
CITRUS BBQ CHICKEN Inspired by FoodNetwork.com
Ingredients
• 8 skin-on chicken leg and thigh pieces • 1 1/3 cups ketchup • 2 tbsp brown sugar
RECENT CASE FILINGS Stay in the Know Case #1 Did you know that in California, Amazon.com can be held accountable for damages or injuries that result from defective products sold on its platform? We recently filed a case suing Amazon.com for selling a defective product that caused serious, permanent injury to our client. Case #2 We recently filed a case against L.A. County in which a motorcyclist was involved in a traffic accident that cost him his arm as a result of a poorly designed road. Case #3 A case was filed in which a student was injured during a school pep rally where the students were engaging in dangerous activities, and as a result, a child lost his sight in one eye. Do you have a personal injury case to send our way? Give us a call today!
• Juice and zest of 1 orange • Juice and zest of 1 lemon • 3 cloves garlic, minced • 1 tbsp Dijon mustard • 2 tbsp Worcestershire sauce • 2 tsp ground cumin • 1 1/2 tsp smoked paprika • Salt and pepper to taste
Directions
1. Place chicken in a large resealable plastic bag. Combine all other ingredients in a small bowl. 2. Reserve 1 cup of the sauce and add the rest to the plastic bag. Toss to evenly coat the chicken and marinate overnight. 3. In a small saucepan over medium- high heat, add remaining sauce and bring to a boil. Reduce heat and simmer to thicken sauce, about 10 minutes. Set aside. 4. On grill set for medium-high heat,
arrange chicken skin side down. Cook until grill marks form, about 4 minutes. Flip chicken, cover grill, and cook until a thermometer inserted into thighs reads 165 F, about 20–25 minutes.
5. Serve with remaining sauce.
LAUGH LAWS
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PRST STD US POSTAGE PAID BOISE, ID PERMIT 411
1968 S. Coast Hwy. #2680 Laguna Beach, CA 92651
INSIDE THIS ISSUE: Page 1 A Tribute to Our Incredible Moms Page 2 Marketing Secrets to Stay Ahead of the Curve
Our Clients Say It Best
Page 3 Recent Case Filings
Citrus BBQ Chicken
Page 4 Artful Adventures for Spring
Palette of Possibilities 3 PAINTING IDEAS TO BRING IN SPRING
Bubble Wrap Printing With this next project, you can recycle the bubble wrap from any packages you receive during the week. Kids can dip bubble wrap into different paint colors and press it into paper or even the cardboard of those same boxes. This will create a textured and unique print you can hang up in your home. This activity can introduce kids of all ages to various textures and printmaking. These textures will often look organic and mimic shapes in the outside world, bringing another natural element into your activity. Glow-in-the-Dark Painting You can approach this magical project in a couple of different ways. All you need is glow- in-the-dark paint and some paper. One option is to have them paint a nature-inspired picture and then, when it dries, charge it under some light to reveal beautiful colors. You can also tell them to draw a secret message or picture
In spring, nature shows us everything new: budding plants to blooms galore. Kids see this metamorphosis, too, so why not use this season to help your kids grow their own creativity? Here are three ways to encourage their creativity through painting. Nature-Infused Masterpieces For this activity, encourage kids to spend about half an hour outside picking their favorite leaves, flowers, or small twigs and rocks. While they’re collecting, set up paper and paint on a flat surface, but don’t add paintbrushes! Once they’ve picked their favorite bits of nature, bring them inside. Explain that they’ll be using these pieces of nature to stamp and brush, or they can even glue them onto the paper. This activity not only sparks creativity but also connects children with natural objects. They must think creatively to use these unconventional materials to construct a painting.
and then paint over it. When the paint dries, it becomes transparent and even more colorful — watch their wonder as their hidden pictures appear. This fun twist can provide a unique angle to a conventional art session. Painting isn’t just about colors on paper; for kids, it’s about unlocking their imagination and allowing them to explore the endless possibilities of artistic expression. Simple materials upcycled with innovative techniques can transform painting into a joyful and educational pastime. These three projects are just the beginning of a beautiful journey into art for the whole family.
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