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7 MARKETING SECRETS EVERY BUSINESS SHOULD KNOW
‘Mere Exposure Effect’ People tend to trust familiarity. If they keep coming back to their internet haunts and notice your brand repeatedly, they’re more likely to trust you and convert. Keep pushing those ads; you’ll build a loyal clientele over time. Do More Businesses often get discouraged when they start social media marketing to attract new leads without success. However, they can try posting multiple times every day, making a daily video, or using SEO more effectively. Developing a following takes time and perseverance. ‘Rule of Seven’ Customers generally have an issue to solve or a pain point to alleviate by coming to your business. They will typically require seven touchpoints before making a purchase. So, optimize every moment of the customer journey. Sell Benefits The most successful marketing typically explains why potential customers need something, not what it is. It targets customers’ emotions because they compel action. Marketing is always challenging. However, you can always accomplish your marketing goals through a carefully structured approach leveraging these secrets.
Successful marketing campaigns require an understanding of the human condition and effective strategies. These seven marketing secrets will aid you on your journey to build brand awareness and make impactful conversions. Target Audience Market to the audience most likely to buy your products and return. But if your target audience is “everyone,” reconsider. When you try to market to “everyone,” you dilute your message. Narrowing it down allows you to focus. Ideal Customer Avatar (ICA) An ICA is the person to whom you’re going to sell. Generally, you should know the following information about them: • Demographics: What’s their age, gender, and job title? • Location: Is your customer base in town, in-state, or international? • Psychographic: What are their values, political beliefs, and lifestyle?
After determining how best to market to your ICA, put ads on their favorite blogs, social media sites, and media outlets.
Be the Solution Research customer challenges and develop a message emphasizing how buying your product will solve their problems. Provide evidence and explanations whenever possible to show you understand and relate to their issues.
OUR CLIENTS SAY IT BEST “From the very beginning, Case was extremely thorough and mindful of the fact that, as someone who had never been in trouble with the law before, I would need the entire process explained again and again. Case was compassionate to my situation to a degree not normally seen in any capacity, which very much helped to put me at ease during the various legal proceedings. After almost a yearlong process and many difficult days in court, we went to trial. As a non-lawyer I know that I can't accurately describe how impressive it was to witness Case in trial. What I can say is that he had a mastery of the facts, down the smallest detail, and that required a level of commitment not normally seen in any profession. The jury was out for less than two hours before we returned to hear the life-changing verdict. Case dedicated himself to understanding every facet of the case; because of that, my future remains intact. I owe my life to Case Barnett.” –Edward S. This publication is intended to educate the general public about personal injury and elder abuse. It is not intended to be legal advice. Every case is different.
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