MARKETING TRENDS FOR HVAC, PLUMBERS, AND OTHER SERVICE BUSINESSES
The process is simple: You need to get in front of more people, more often.
Facebook to Netflix and Instagram, we live in a world where people are being trained to stare at their phones and watch video … and YOUR service business can be the beneficiary of that trend.
of more homeowners or business owners without seeming like you’re marketing? One way is to become an interviewer of local businesses — restaurant owners, accountants, local shopkeepers, the local car dealership — and ask them about their business. By introducing yourself at the beginning of the short video and by making the video “sponsored by” your company, you get free advertising while also positioning yourself as a local expert. Plus, the people you interview may share their videos with their audience, putting you in front of more people. It’s easy for home service business owners to get stuck thinking about videos in a certain way (they are a hassle or they have to be really slick and highly-polished) or it can even be hard to come up with topics. But these ideas should give you plenty of inspiration. You can rotate through these ideas or create your own local show with regular episodes on just one topic. Now, grab your phone, turn on record, and get that first episode out into the world!
The more people in your market who you get in front of, the more people will likely call you when they need whatever service you offer. Marketing is all about building awareness and getting people to remember you when they need your service. Of course, you should be doing direct marketing, using postcards and mail, and engaging in other strategic local display marketing in newspapers and billboards, etc. But there is one place that is often overlooked by home service businesses, and it’s an opportunity that you should dive into and spend more of your time doing each and every day. VIDEO Video is a massive category. People are consuming video like never before, thanks to how easy it is to share video on social media and watch video on our mobile devices. From YouTube and
So, what kind of video should you make? Here are two ideas.
Idea No. 1: 2-Minute Consumer- Friendly Videos. Make a big list (a REALLY BIG list) of video topics that your prospective customers will want to know about, then record one two-minute video on one of those topics each day. If you run an HVAC company, go stand in front of an HVAC system and talk about the different pieces; if you run a plumbing company, kneel down in front of a kitchen sink and show people what the different pipes are for. Cover topics like how to solve common problems, how to troubleshoot if something happens, when to call a professional, where to turn off the water or power, what smells to watch out for that signal when something is wrong, etc.
Idea No. 2: Interviewer Have you ever wished you could get in front
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