Jon Carson Consulting July 2018

Which Do You Prefer?

HOW ARE YOU GENERATING NEW LEADS?

It’s your chance to decide how to clean the bathroom.

It’s something I have never been a fan of, but entrepreneurs with smaller staff groups have to deal with this issue every day. So, how do you keep both men and women happy with one bathroom?

A small insurance office in my neighborhood is using Mayhem. Okay, not the real Mayhem, but the Allstate Insurance character, Mayhem’s, photo is omnipresent in Bruce’s Idaho office.

His secret to generating leads is this: He provides a local postal office service to the neighborhood.

Two of my clients use these signs to help keep order:

BATHROOM ETIQUETTE, WITH A CHECKLIST This, I might add, is great for a team that is made up of compliance personality types.

I wasn’t so sure about the idea until I had to mail some packages on Columbus Day. The post office was closed, and it was Mayhem in Bruce’s Allstate office. As the local agent, he runs the post office, builds rapport, and then offers $10 in postal credit to give me a second opinion on my insurance. I hate to admit it, but I don’t even know the name of my current insurance provider. Bruce is going to get my business, and the business of many others in the community. The secret is finding a way to generate new lead opportunities.

Once you do that, remember these three items:

THEY HAVE TO LIKE YOU.

THEY HAVE TO TRUST YOU.

YOUR MOM ISN’T COMING BACK.

ONCE THEY LIKE AND TRUST YOU, THEN YOU PROVIDE THEM WITH KNOWLEDGE.

The sign has a heart on it, but there is no love

Now I can cut through the mayhem and find a new insurance provider.

here. If your team is made of dominant personalities, then this is perfect.

Vote for your favorite or, better yet, share your own sign that helps your team keep order in the restroom.

Tester-

MONIALS Q: If you were to recommend Dave’s training, Dialing Strangers, to someone, what would you tell them about it? A: It was pretty phenomenal. There were a lot of good take-aways for the team. I’m very excited to bring it back to my team. Q: Would you say there was one thing you picked up today that you’re going to take to your team?

David Klug, Las Vegas Event Testimonial

A: I want us to be working to where we talk to the person and their personality type. One of the challenges is that people talk to the team in their personality type. If they were to build rapport by communicating directly to the client the way they, the client, wants to communicate, I think it would go a long way. Q: Sounds like you’d recommend the training?

A: Absolutely!

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