Jon Carson Consulting July 2018

Tester TIME 17707 Madison Rd. Nampa, ID 83687 (208) 707-9807 www.dialingstrangers.com

PRSRT STD US POSTAGE PAID BOISE, ID PERMIT 411

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What Might Be Holding You Back

Which Do You Prefer?

Tester-monials

Is Your Dress Code Giving You Success?

Little Things Mean a Lot

Cry Over Spilled Paint

I live in the fastest-growing state in the U.S. That has many upsides and some downsides. When it comes to building and remodeling, it’s more down than up. I’m talking about the difficulty of getting subcontractors to return phone calls because of the epidemic urban sprawl in our area. If they want the work, they might take the job; if not, see you later. That’s if they even return your phone call. The reason for this? The subs have a line out the door of people like me who need help. We need their skill set. From plumbing and painting to remodeling and roofing, the demand outnumbers the supply. Someday the tide will shift. That’s why I’m reminding you to continue to do the little things that will bring back repeat customers in good times and bad. The painter I hired did an okay job on my house. It’s done, and on a scale of 1–10, he gets a 7. I will not hire him again, however, for a few reasons. One, he used my home faucet and hose for cleanup without asking. Two, my lawn and driveway were used as his paint-brush cleaning station. And, finally, he left an empty bucket with a brush. It goes back to the headline: You should cry over spilled paint. Little things mean a lot. A clean workspace is a happy workspace. I could go on and on. If you wonder, however, why 90 percent of new

businesses go under in their first year of opening, customer care (and follow-up) is a big part of winning or losing. If you can’t wipe the paint off my garden hose, how do I know you mixed the paint correctly or taped the trim properly? Remember this: Business is going great now, even when you do screw up, so who cares? Someone else is waiting to take the place of a lost customer. If you don’t remind your team to cry over spilled paint, however, you could find yourself painting a new sign in front of your office next year that reads “For Sale.”

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