LOTTERY
new service options. The legitimacy of the drawings and the protection of public welfare are primary concerns for state lottery agencies, who often face questions about controls to ensure confidence in the validity of the drawing process. Engaging with qualified independent testing outlets to evaluate the safety and security practices of the courier services can provide stakeholders with the requisite peace of mind to continue to view lottery drawings as snag free. Safeguards and procedures will need to be in place to prevent sales beyond the lottery’s jurisdiction, to prevent sales to minors, and to prevent other unfair or deceptive practices. Furthermore, it will be important to address the permissible use of lottery trademarks and other intellectual property in advertisements since, as mentioned previously, lottery courier services also provide incidental marketing to the lottery agencies. Mandating agency approval of the advertisements that courier services conduct will be key to maintaining a consistent image
for the lottery brand.
Once the scope of the potential services is established, evaluating the consumer protection and customer service aspects of the processes can be tackled. Will the couriers be required to post a bond for any ticket redemption issues, and if so, what will that level be? Will redemption have specific requirements to ensure that it is simple, easy to understand, secure, and instills public confidence, and if so, how will it be implemented, measured, and tested? How will the courier services handle prize redemptions, specifically those that exceed the retailer payout cap and require personal redemption of the ticket? How will the physical tickets be retained and protected against theft or casualty? The answers to these questions must be clear and any accompanying regulations in place before widespread use of the courier services commences so that lottery consumers are informed as to how the products
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