LUXURY IMMERSION PROGRAM
OBJECTIVES
• Explore the origins, history and evolution of Luxury throughout time, arriving to a definition of Luxury today and its implications in hospitality.
• Identify the behaviours associated with developing and maintaining a strong Luxury brand as a Luxury leader.
• Discover international trends in the world of Luxury and its association with heritage, story-telling, uniqueness and attention to detail.
• Define guests’ Luxury needs & a systematic approach to facilitating a Luxury experience.
• Recognise frameworks used by Luxury brands to transfer the concept of Luxury in the culture of the organisation, facilitating and enhancing Luxury in the workplace.
• Learn how creativity has a strong association in the world of Luxury, cultivating moments of unexpected surprise.
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