Elevate September 2024 | Air Serbia

ON 23 rd AND 24 th SEPTEMBER

Alongside the Runda Digital Days Conference and sponsored by Merlin, with the support of Serbia Creates, WINCON 2024 will bring together industry leaders from over 40 countries to advance the independent music agenda BELGRADE HOSTS WINCON

WINCON SERVES AS A PLAT- FORM TO DISCUSS ISSUES like streaming, rights management, po- licymaking and emerging techno- logies like AI. Win Chair Zena White, COO of Partisan Records – home to critically acclaimed artists like IDLES, PJ Harvey or Cigarettes After Sex – elaborates: “We are very excited to partner with Runda in Belgrade to bring WINCON, our annual conferen- ce, to align our member trade asso- ciations worldwide. It's an invaluable opportunity to hear from them, un- derstand their challenges, and work together to build a better global mar- ketplace. Belgrade's vibrant atmosp- here and rich culture, along with its emerging independent music sce-

come together to drive the agenda forward.” As WIN Community & Projects Ma- nager Nerea Serrano emphasises: “Thanks to the efforts of Runda and Serbia Creates, and the support of Merlin, we have the perfect opportu- nity to gather in such an inspiring city as Belgrade to give the independent music community a unique oppor- tunity to share insights, address challenges and develop solutions.” Tony Kiewel, President of Sub Pop – one of the most influential indepen- dent record labels, known for laun- ching iconic artists like Nirvana, The Postal Service and Fleet Foxes and currently working with Suki Waterho- use, Beach House, Father John Misty

ne, make it a perfect destination for our meeting.” Gee Davy, interim CEO of AIM in the UK, adds: "I have found WINCON to be a crucial forum for meeting, ga- ining insights and sharing best pra- ctices with key strategic leaders re- presenting independent music communities. Holding WINCON wi- th a regional music conference gives deeper understanding and connecti- ons with local creators." The conference celebrates the diver- sity of the independent sector while addressing its challenges. WIN CEO Noemí Planas comments: “WINCON is where the leaders and entreprene- urs in independently owned record labels and related music businesses

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