171217 Impact Report R2 d3


Table of Contents
2

1. Strategic Articulation Map
3

1.2 CRITICAL INITIATIVES
10

1.3 FOCUS GROUP SESSIONS
31

1.4 REVIEW AND ASSESS CURRENT BRAND & MARKETING
44

1.5 GO-TO-MARKET STRATEGY
64

1.6 BRAND AND MARKETING STRATEGIC ARTICULATION
71

1.7 BRAND AND STYLE GUIDE
77

1.8 ASSESS CURRENT ORGANIZATION, PROCESSES AND SYSTEMS
92

1.9 DEVELOP MARKETING AND BRANDING PLAN
99

1.10 DEVELOP GO-FORWARD ORGANIZATION
100

1.11 APPENDIX – FOCUS GROUP TRANSCRIPTS
101

1.12 APPENDIX – Pulse Check Responses from Tribute Vide
122

1.13 APPENDIX – Avatar Comments from Focus Group
131

Made with FlippingBook - Online catalogs