What Should You Do Next? What Should You Do Next?
The growing awareness of cybersecurity in the state and local government and education sectors presents a vast landscape of opportunities for technology companies.
Align your go-to-market strategy around being a resource for government. Focus on creating content to empower your buyers. Examples of other successful implementations and customer testimonials are key. Work within existing budget priorities and projects. Come up with ideas on how jurisdictions can leverage existing grant programs like: o The State and Local Cybersecurity Grant Program (SLCGP) o The Tribal Cybersecurity Grant Program (TCGP) o The Cybersecurity and Infrastructure Security Agency (CISA) Cybersecurity Assistance Program o And many more
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