OPERATIONS
WEBSITE DESIGN
4 Things You’ve Never Considered About Your
Website’s Design OVERLOOKING JUST ONE OF THESE CRITICAL FACTORS CAN COST YOU CUSTOMERS AND MONEY.
By Jenifer Calandra
Y ou’re a property management expert, which means you know the ins and outs of running a profitable real estate venture. But not many property management experts also can say they’re website design experts. Because of this, there are a few key factors involved in web design
you may never have thought of before. Nonetheless, when it comes to creating a website for your latest multifamily or multiuse building or portfolio of investment properties, they’re important to consider. Ignoring them could cost you money or even legal issues.
1. SHOWCASE YOUR BUILDING’S FEATURES Your w ebsite should complement your building’s features. You’d never adorn the public spaces in and around your luxury building with cheesy decor like plastic flamingos, handwritten signage, or cheap materials. So, if your website
54 | think realty magazine :: may – june 2023
Made with FlippingBook Online newsletter