DESIGN
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The Balance Between Successful Design and Budget UNDERSTANDING WHICH IMPROVEMENTS ARE BEST FOR YOUR PROPERTY WILL HELP YOU ATTRACT RENTERS OR BUYERS AND MAXIMIZE YOUR PROFIT.
By John Santilli
Y ou’re a real estate investor. Maybe you flip properties. Perhaps you hold properties and rent. Whatever your investment strat- egy, as a real estate investor, your success depends on your ability to choose the right improvements for your investment properties. Striking a balance between curb appeal and current design trends is
crucial to attract buyers or renters and ensure profitability. Understanding what today’s buyers and renters want in a property is essential, but at the same time you must stay keenly aware of your investment property’s potential profit margin. For example, if your property is in a high-end neighborhood, prepare to invest in more high-end
fixtures and ensure the layout and decor reflect current styles and trends. On the other hand, if you are flipping a property in a mid-range neighborhood, you must moderate your investment in improvements so you don’t drag down your profit. But how do you know which improvements will bring the best ROI? In this article, we’ll explore a
14 | think realty magazine :: may – june 2023
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