With flat files, much of the respon- sibility for maintaining a single source of truth when it comes to the data- base falls on the data licensing client. But with DaaS, the single source of truth is maintained by the data pro- vider, and that same source of truth is available simultaneously to all clients. Because DaaS is a fully managed database solution curated directly by the data provider, the burden of man- aging flat files and applying updates is eliminated. The client database will reflect data in the provider’s data warehouse automatically. Because it’s a cloud-based da- tabase, DaaS opens a whole new world of opportunities when it comes to collaboration around data. Real estate data licensing clients are able to add on to their own datasets —and discover, disrupt, and innovate off those creative mashups. This collaborative, non-siloed ap- proach is really the approach of the future. Modern use cases for real es- tate data typically require integration of more than one data source. Com- plex solutions might require more than one provider — sometimes competitors and customers might be partners. DaaS is custom-fit for these scenarios. COST SAVINGS While it might be implicit in some of the previously mentioned benefits, it’s worth noting explicitly that DaaS can represent cost savings for many data licensing clients. DaaS can be set up so the client CONNECTING THE POSSIBILITIES

pays for just what it needs — right- sized for the client’s use case with the ability to scale up or down based on demand to meet changing processing requirements. The DaaS service eliminates the need for client IT staff to maintain the data- base, server, and manage updates. Furthermore, if a client’s data needs to change over time, DaaS can evolve with those changing needs. A client who no longer needs a nation- al property dataset won’t be stuck with that mammoth dataset. On the other hand, a client who is expanding to more markets can quickly scale its data to those markets. DAAS IN ACTION ATTOM premiered its DaaS product with some data licensing clients with an encouraging response. A common refrain is “I wish I would have had this sooner.” Other feedback has given ATTOM the ability to illustrate the power of DaaS. In one case, a customer needed a query to detect when data changed, and ATTOM was able to push them a query for that through the DaaS platform. In another case, a customer’s query was running slow and ATTOM was able to create an in- dex, again pushed through the DaaS platform, which dramatically sped up that query. From our initial customer engage- ments, it’s apparent that DaaS has a broad appeal to a wide variety of real estate verticals. Clients testing DaaS include those in the settle- ment services space — title, escrow, closing — along with the commercial real estate space, mortgage space, and others.

keeping their heads above water, they aren’t able to efficiently apply the real estate data to help their businesses. For those clients, DaaS represents a high-powered boat equipped with the latest high-tech navigation equipment to traverse across deep data waters. SINGLE SOURCE OF TRUTH Access to record-level property data is great, but it can get messy. New data is constantly coming in, changing and in some cases correct- ing information in the database. That dynamic nature of real estate data — and most other data — means that managing the data is not a one- and-done exercise of ingestion. It requires proactive, continual mon- itoring to make sure the database reflects the most up-to-date and accurate truth about the 155 million U.S. property parcels.

If you are interested in understanding in more detail about the ATTOM DaaS Solution, make sure to visit and download the free white paper.

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