BUSINESS FUNDAMENTALS
LEAD GENERATION
Internet Interest
THREE MISTAKES REAL ESTATE INVESTORS MAKE GENERATING LEADS ONLINE.
by Danny Johnson
T
he internet. What a wonder- ful tool to build a business. It
INBOUND VS. OUTBOUND MARKETING
This is very common. We see it all the time with customers of LeadPro- peller. In working to help investors overcome the hurdles of finding suc- cess online, we've uncovered three of the most common online mistakes.
has certainly been beneficial in my house-flipping business. My com- pany’s online presence has helped grow the business in a consistent and predictable way. We committed to building our online presence to create trust and credibility and have found the internet has helped sustain clientele and increase profitability. Although the internet is a won- derful resource, investors can make mistakes when working to generate leads online.
"Shotgun" marketing is all about getting your message to as many people as possible, hoping that some might have an interest in selling. An online presence, however, allows real estate investors to be found by people looking for our services. Are you taking advantage of the online opportunity to generate moti- vated-seller leads? If not, maybe you've felt it too con- fusing or time-consuming, or maybe you’ve tried and didn't find success.
MISTAKE NO. 1 Not Having a Complete Online Presence
To illustrate this mistake, I want to tell you a quick story. I was leaving my dentist's office one afternoon. As I left, I passed a couple that appeared to be discussing a prob-
60 | think realty magazine :: may / june 2019
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